Strategic National Key Account Leader

Red Bull GmbH; Medellín; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Red Bull in Medellín seeks a National Key Account Manager to lead sales strategy for major national Off-P Premise customers, driving growth, profitability, and strong relationships.

You will develop short and mid-term customer plans, price strategies, and annual negotiations with focus on Red Bull's sales drivers.

The role requires a hands-on leader with 5–6 years in Key Account Management, strong analytical and negotiation skills, and a proven network in the trade.

Qualifications

• University Degree, Economics/Business Administration.
• 5-6 years professional experience in Key Account Management / Field Force Management, FMCG/beverage background.
• Experience in Category Management preferred.
• Cross-functional experience in Trade Marketing / Consumer Marketing is a plus.
• Excellent network of existing contacts & trade relationships.
• Strategic ability.
• Commercial acumen.
• Analytical skills.
• Negotiation experience.

Responsibilities

• Strategy: Lead and manage the implementation of Red Bull's commercial strategy at all key customers.
• Analysis & Planning: Derive growth opportunities from data and plan forecasts and budgets.
• Execution: Conduct yearly negotiations with key customers; align on store concepts.
• Tracking: Monitor volume and profitability; review promotions with customers.
• Collaboration: Build partnerships and cross-functional alignment for profitable growth.

Skills

5-6 years Key Account Mgmt

FMCG/beverage background

Negotiation

Analytical skills

Commercial acumen

Strategic thinking

Cross-functional collaboration

Trade Marketing experience

Education

University Degree in Economics/Business Administration

Job description

Red Bull in Medellín seeks a National Key Account Manager to lead sales strategy for major national Off-P Premise customers, driving growth, profitability, and strong relationships.

You will develop short and mid-term customer plans, price strategies, and annual negotiations with focus on Red Bull's sales drivers.

The role requires a hands-on leader with 5–6 years in Key Account Management, strong analytical and negotiation skills, and a proven network in the trade.