General Manager: Growth & Marketing Leader (Remote, Equity)

Community Sports Partners; Bogotá; Remote; COP 287,954,000 - 415,933,000; Full time

Job summary

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager with strength in marketing, ecommerce and profitable growth. You will divide time between running HoopStars and building the parent company Community Sports Partners' marketing team.

Role is full-time and remote from LATAM with Toronto hours; potential relocation to the US or Canada by mutual agreement. Compensation is commensurate with experience and qualifications.

Qualifications

• Demonstrated results in paid acquisition, conversion and retention.
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability.
• Experience hiring and managing marketers, creatives, agencies or other specialists.
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments.
• Comfort doing practical work while developing people and systems.
• Strong professional English and effective remote leadership.
• Experience in youth sports, education, fitness, memberships or multi-location services is useful.

Responsibilities

• Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
• Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Build the parent marketing team: Define structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
• Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
• Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.

Skills

Paid acquisition

Conversion optimization

Retention

Job description

HoopStars is a Toronto-based youth basketball business seeking a hands-on General Manager with strength in marketing, ecommerce and profitable growth. You will divide time between running HoopStars and building the parent company Community Sports Partners' marketing team.

Role is full-time and remote from LATAM with Toronto hours; potential relocation to the US or Canada by mutual agreement. Compensation is commensurate with experience and qualifications.