Digital Marketing Coordinator

Angel City VA Recruitment; Colombia; On-site; COP 36,000,000 - 60,000,000; Full time

Job summary

Angel City VA Recruitment in Colombia is seeking a Digital Marketing Coordinator to develop, implement, and optimize social media ad campaigns targeting B2B and B2C audiences within the clinical research or healthcare market. The role requires a creative and strategic thinker with experience in B2B/B2C advertising and a passion for engaging, targeted marketing.

The position emphasizes collaboration with marketing and creative teams, staying current with industry trends, and delivering measurable

Qualifications

• Minimum 4 years of B2B marketing experience.
• Proven experience in B2B social media management, SEO, and advertising.
• Ability to create effective social media ads on LinkedIn, Twitter, and Facebook.
• Proficiency with social media analytics tools.

Responsibilities

• Develop, design, and deploy social media ad campaigns across platforms to reach target B2B/B2C audiences.
• Create and manage content calendars aligned with brand strategy and business goals.
• Use analytics to track campaign performance, optimize ad spend, and report key metrics.
• Implement SEO strategies to improve website visibility and organic search ranking.
• Collaborate with marketing and creative teams to align campaigns with overall strategy.
• Stay up-to-date on social media trends and technologies to ensure optimal performance.

Skills

B2B marketing

Social media management

SEO

Ad management tools

Analytics

Content calendars

Job description

Job Title

Digital Marketing Coordinator

Position Overview

The Digital Marketing Coordinator will be responsible for developing, implementing, and optimizing social media ad campaigns to expand our reach and increase engagement with our B2B and B2C audience. This role requires a creative and strategic thinker with experience in B2B/B2C advertising and a passion for engaging, targeted marketing in the clinical research or healthcare market.

Key Responsibilities

• Develop, design, and deploy social media ad campaigns across platforms including LinkedIn, Twitter, and Facebook, etc. to reach our target B2B/B2C audiences.
• Create and manage content calendars that align with brand strategy and business objectives.
• Utilize analytics tools to track campaign effectiveness, optimize ad spend, and report on key metrics.
• Implement SEO strategies to improve website visibility and organic search ranking.
• Collaborate with the marketing and creative teams to ensure social media campaigns are aligned with overall marketing strategy.
• Stay up-to-date on social media trends, industry changes, and emerging technologies to ensure optimal performance.

Requirements

• Minimum of 4 years of experience with B2B marketing.
• Proven experience in B2B social media management, SEO, and advertising.
• Demonstrated ability to create effective social media ads on platforms like LinkedIn, Twitter, and Facebook.
• Proficiency with social media analytics and ad management tools.

Preferred Qualifications

• Experience in the clinical research or healthcare industry.
• Knowledge in the staffing industry.
• Strong understanding of regulations and best practices in healthcare marketing.