B2B/B2C Digital Marketing Campaign Specialist

Angel City VA Recruitment

Colombia

On-site

COP 36,000,000 - 60,000,000

Full time

14 days+

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Job summary

Angel City VA Recruitment in Colombia is seeking a Digital Marketing Coordinator to develop, implement, and optimize social media ad campaigns targeting B2B and B2C audiences within the clinical research or healthcare market. The role requires a creative and strategic thinker with experience in B2B/B2C advertising and a passion for engaging, targeted marketing.

The position emphasizes collaboration with marketing and creative teams, staying current with industry trends, and delivering measurable

Qualifications

Minimum 4 years of B2B marketing experience.
Proven experience in B2B social media management, SEO, and advertising.
Ability to create effective social media ads on LinkedIn, Twitter, and Facebook.
Proficiency with social media analytics tools.

Responsibilities

Develop, design, and deploy social media ad campaigns across platforms to reach target B2B/B2C audiences.
Create and manage content calendars aligned with brand strategy and business goals.
Use analytics to track campaign performance, optimize ad spend, and report key metrics.
Implement SEO strategies to improve website visibility and organic search ranking.
Collaborate with marketing and creative teams to align campaigns with overall strategy.
Stay up-to-date on social media trends and technologies to ensure optimal performance.