Paid Social and Search Specialist

International Development Resources; Medellín; Presencial; COP 59.614.000 - 105.981.000; Jornada completa

Descripción de la vacante

International Development Resources (IDR) is seeking a Paid Social and Search Specialist to own end-to-end multi-channel campaigns, from planning and proposal development through execution, testing, and final reporting. You will optimize budgets, bids, placements, and audience targets to maximize client ROAS and growth.

Requirements: 3+ years managing paid social campaigns across Facebook, X/Twitter, Pinterest, Snapchat, TikTok, 2+ years in digital marketing; advanced Excel (pivot, VLOOKUP,

Formación

• 3+ years managing paid social campaigns across platforms such as Facebook, X/Twitter, Pinterest, Snapchat, TikTok, and others.
• 2+ years in digital marketing, paid media advertising, or user analytics.
• Advanced Excel skills including pivot tables, VLOOKUPs, and macros.
• Fluent written and verbal English proficiency.
• Strong attention to detail and ability to follow established processes.
• Strong communication, analytical, critical-thinking, and problem-solving skills with a data-driven approach.
• Ability to work in a fast-paced environment, manage multiple campaigns and deadlines, and operate independently across competing priorities.
• Nice-to-have: Working knowledge of Google Ads.

Responsabilidades

• Manage end-to-end paid social and search campaigns from initial planning and proposal development through execution, testing, and final reporting.
• Allocate, set, and continuously optimize advertising budgets, bids, placements, and audience targeting to maximize client return on ad spend.
• Develop cohesive conversion rate optimization strategies and compelling ad copy aligned with brand guidelines.
• Generate accurate internal and external performance reports while implementing and troubleshooting tracking tools, pixels, and testing frameworks.

Conocimientos

Paid social management

Digital marketing

Excel advanced

English proficiency

Analytics

Communication

Problem-solving

Fast-paced work

Herramientas

Facebook Ads Manager

Google Ads

Pivot Tables

VLOOKUP

Macros

Descripción del empleo

About the job Paid Social and Search Specialist

About Us: At International Development Resources (IDR), we believe that our greatest asset is our people. We're a diverse, passionate, and forward-thinking team that values creativity, collaboration, and continuous learning. When you join IDR, you become part of a global network dedicated to building technology that transforms businesses and makes a real-world impact.
The opportunity: The growth marketing team drives high-performing acquisition campaigns across major digital channels, scaling client revenue through data-backed media strategies. We're looking fora versatile performance marketer to manage and optimize multi-channel advertising budgets that directly impact business growth. In this role, you will own campaign execution, budget allocation, and conversion optimization across paid social and search.

What you'll own

• Manage end-to-end paid social and search campaigns from initial planning and proposal development through execution, testing, and final reporting.
• Allocate, set, and continuously optimize advertising budgets, bids, placements, and audience targeting to maximize client return on ad spend.
• Develop cohesive conversion rate optimization strategies and compelling ad copy aligned with brand guidelines.
• Generate accurate internal and external performance reports while implementing and troubleshooting tracking tools, pixels, and testing frameworks.

What we're looking for - Must-haves:

• 3+ years of experience managing paid social campaigns across platforms such as Facebook, X/Twitter, Pinterest, Snapchat, TikTok, and others.
• 2+ years of experience in digital marketing, paid media advertising, or user analytics.
• Practical knowledge and experience with paid social media advertising platforms.
• Advanced Excel skills, including pivot tables, VLOOKUPs, and macros.
• Fluent written and verbal English proficiency.
• Strong attention to detail and ability to follow established processes.
• Strong communication, analytical, critical-thinking, and problem-solving skills with a data-driven approach.
• Ability to work in a fast-paced environment, manage multiple campaigns and deadlines, and operate independently across competing priorities.
• Nice-to-haves: Working knowledge of digital marketing, particularly Google Ads .