Digital Marketing Specialist - GCoE LatAm

Gallagher; Bogotá; On-site; COP 36,000,000 - 60,000,000; Full time

Job summary

Gallagher is seeking a Digital Marketing Specialist to own growth-focused initiatives, combining strategy, analytics, and execution to turn customer insights into revenue opportunities. You’ll drive customer acquisition, enrollment growth, retention, and long-term performance across digital channels.

Ideal candidates will have 3–5 years of experience in performance marketing, analytics, SEO, and funnel development, with a Bachelor’s degree in marketing or related field.

Qualifications

• Bachelor's degree in marketing, business administration or related fields.

Responsibilities

• Develop and execute integrated digital marketing strategies that drive measurable growth.
• Own acquisition funnels from awareness through conversion, retention and re-engagement.
• Lead SEO, content optimization and discovery channels to drive organic growth.
• Optimize websites and landing pages to improve conversion rates.
• Develop lifecycle marketing programs to increase retention and customer lifetime value.
• Leverage analytics and performance reporting to guide business decisions.
• Collaborate with sales, enrollment and product teams to improve customer experience and outcomes.
• Build testing frameworks for continuous growth opportunities.

Skills

Performance marketing

Customer acquisition

Conversion rate optimization

Marketing analytics

Search engine optimization

Content optimization

Lifecycle marketing

Funnel development

Website optimization

A/B testing

Education

Bachelor's degree in marketing or business administration

Job description

Introduction

Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what's right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you'll find more than a job; you'll find a culture built on trust, driven by collaboration, and sustained by the belief that we're better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you'll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you're encouraged to be yourself, supported to succeed, and inspired to keep learning. That's what it means to live The Gallagher Way.

Overview

At Gallagher, we believe marketing should do more than create awareness. It should create impact.

We're looking for a Digital Marketing Specialist who sees marketing as a growth engine, combining strategy, analytics, experimentation and execution to drive measurable business outcomes. If you're energized by ownership, thrive in data-driven environments, and enjoy turning customer insights into revenue-generating opportunities, this could be your next career move.

How you'll make an impact

In this role, you'll own critical aspects of the digital marketing ecosystem, helping drive customer acquisition, enrollment growth, retention and long-term business performance.

• Develop and execute integrated digital marketing strategies that drive measurable growth.
• Own acquisition funnels from initial awareness through conversion, retention and re-engagement.
• Lead SEO, GEO and organic growth initiatives across traditional and AI-powered discovery channels.
• Optimize websites, landing pages and digital experiences to improve conversion rates.
• Develop lifecycle marketing programs that increase retention and customer lifetime value.
• Leverage analytics, attribution models and performance reporting to guide business decisions.
• Partner cross-functionally with sales, enrollment, product and web development teams to improve customer experiences and business outcomes.
• Build testing frameworks that continuously uncover new growth opportunities.

About you

You combine strategic thinking with hands-on execution and enjoy balancing creativity with analytical rigor.

Success in this role often comes from experience in 3 to 5 years of experience in:

• Performance marketing and customer acquisition.
• Conversion rate optimization and marketing analytics.
• Search engine optimization and content optimization strategies.
• Funnel development and lifecycle marketing.
• Website optimization and experimentation programs.
• Managing campaigns with accountability to revenue and business growth outcomes.
• Influencing stakeholders through data-backed recommendations.

You hold a Bachelor's degree in marketing, business administation or related fields.