Senior Paid Media Lead

NKP Medical Marketing, Inc.; Colombia; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

NKP Medical Marketing is seeking a Digital Marketing Manager to lead paid search and paid social programs across major engines and social platforms. The role requires the ability to translate client goals into measurable paid media strategies, manage multiple clients, and deliver performance-focused reporting.

You will collaborate with leadership to optimize campaigns, develop scalable processes, and act as the go-to expert for paid search best practices.

Qualifications

• Experience managing paid search and social campaigns for multiple clients.
• Ability to translate business goals into measurable paid media strategies.
• Strong client communication and reporting skills.

Responsibilities

• Develop scalable paid media processes for agency and clients.
• Translate client goals into paid media strategies to drive leads and patient acquisitions.
• Build client relationships and support NKP's solutions.
• Optimize PPC campaigns across Google, Bing and social platforms with bidding/keyword strategies.
• Identify growth opportunities, test hypotheses, and scale winning strategies.
• Act as expert on paid search best practices.

Skills

Social ads management

A/B testing

Continuous innovation

English/Spanish bilingual

Job description

NKP Medical Marketing is a recognized leader in patient acquisition via digital marketing for

specialty medical practices, including plastic surgeons, cosmetic dermatologists and medical

spas. Since our founding in 2006, we have been dedicated to helping our clients grow by

delivering more patients to them.

Marketing, email marketing and more, has earned us the trust of our clients. With our

accumulated experience in the aesthetics industry, key partnerships and scale, we are able to

provide the best advice, strategies, tools and execution to our clients.

Position Overview:

As a Digital Marketing Manager at NKP Medical, you will lead the planning, optimization, and management of paid search programs across major search engines (Google & Bing) and paid social media platforms (Facebook, Instagram, LinkedIn). You will serve as the subject-matter expert, driving paid media programs success with your analytical skills and creative thinking.

Key Responsibilities

• Strategic Paid Media & SEM Development: Collaborate with the NKP leadership team to create a scalable paid media process for our agency and clients.
• Client-Focused Solutions: Translate clients' business goals into measurable paid media strategies, driving leads and patient acquisitions.
• Relationship Building: Cultivate strong client relationships, gaining support for NKP’s solutions.
• Performance Optimization: Recommend optimizations for PPC campaigns on Google, Bing, and social media platforms. Develop and implement effective bid, keyword, and targeting strategies.
• Continuous Improvement: Identify growth opportunities, test hypotheses, and scale winning strategies. Perform daily operations including bid, keyword, and audience optimization.
• Expert Guidance: Act as the go-to expert on paid search best practices.

Qualifications

• Client Management: Ability to manage multiple clients and projects with confidence. Excellent presentation and material preparation skills.
• Performance Reporting: Ability to report on paid media performance and provide actionable recommendations.

Qualifications

• Search & Social Ads Expertise: Proficiency in strategy and management of social ads on Meta and search ads on Google/Bing.
• A/B Testing: Experience running tests to improve campaign performance.
• Continuous Innovation: Always looking for ways to improve and innovate.

Key Requirements

• Fluent English (level C1 or higher) and Spanish are required.
• Minimum of 5 -7 years of digital marketing management experience in an agency or similar setting.
• Complete understanding of digital marketing principles including keyword research, bid optimizations, and landing page optimization.
• Strong written and verbal communication skills.
• Detail-oriented, analytical, and highly organized.
• Professional demeanor and excellent client interaction skills.
• Team player with a collaborative spirit.

Why NKP Medical?

Industry Impact: Work with leading clients in the aesthetics industry and make a meaningful impact on their business growth.

Team Environment: Join a collaborative and supportive team where your ideas are valued.

Professional Growth: Enjoy ongoing learning and development opportunities to stay ahead in digital marketing.