Data Instrumentation Specialist — Streaming Insights

Univision communications inc; Bogotá; Presencial; COP 9.000.000 - 15.000.000; Jornada completa

Descripción de la vacante

TelevisaUnivision is seeking a Specialist, Data Products - Data Instrumentation in Colombia to implement and maintain robust data tracking solutions. You will work across web, iOS/Android, and CTV/OTT platforms with product, QA, and engineering teams to enable insightful analytics.

You will ensure accurate data collection, privacy compliance, and practical instrumentation guidelines while partnering with product owners to drive KPI reporting and data quality.

Formación

• Bilingual in English and Spanish is required.
• Background in digital media and/or digital marketing preferred.
• Strong communication, critical thinking, and problem-solving skills.
• Hands-on experience with GTM, GA4, Segment and BigQuery.
• Experience with Martech tools.
• Looker or Tableau experience is a plus.
• 3+ years in a similar role preferred.

Responsabilidades

• Implement and maintain data tracking across Segment, GA4, and BigQuery.
• Create/modify GTM and GA360 configurations for new features.
• Maintain the Data Layer for accurate data collection.
• Ensure privacy and data compliance (VPPA, COPPA, consent).
• Collaborate with Product Managers and Engineers to instrument analytics across web, mobile, and CTV/OTT products.
• Prioritize instrumentation work during Sprint Planning based on ETA.
• Advise on tagging events and metadata for new features; assist with KPI reports.
• Define test cases with QA; audit reporting for data integrity.
• Develop instrumentation specifications and documentation; troubleshoot data issues.
• Create new business metrics and manage tagging changes.

Conocimientos

Bilingual English/Spanish

Digital media / digital marketing

Communication

Critical thinking

Problem solving

Herramientas

Google Tag Manager

Google Analytics GA4

Segment

BigQuery

Looker

Tableau

Descripción del empleo

TelevisaUnivision is seeking a Specialist, Data Products - Data Instrumentation in Colombia to implement and maintain robust data tracking solutions. You will work across web, iOS/Android, and CTV/OTT platforms with product, QA, and engineering teams to enable insightful analytics.

You will ensure accurate data collection, privacy compliance, and practical instrumentation guidelines while partnering with product owners to drive KPI reporting and data quality.