Data Scientist, Data Instrumentation

Univision communications inc; Bogotá; Presencial; COP 9.000.000 - 15.000.000; Jornada completa

Descripción de la vacante

TelevisaUnivision is seeking a Specialist, Data Products - Data Instrumentation in Colombia to implement and maintain robust data tracking solutions. You will work across web, iOS/Android, and CTV/OTT platforms with product, QA, and engineering teams to enable insightful analytics.

You will ensure accurate data collection, privacy compliance, and practical instrumentation guidelines while partnering with product owners to drive KPI reporting and data quality.

Formación

• Bilingual in English and Spanish is required.
• Background in digital media and/or digital marketing preferred.
• Strong communication, critical thinking, and problem-solving skills.
• Hands-on experience with GTM, GA4, Segment and BigQuery.
• Experience with Martech tools.
• Looker or Tableau experience is a plus.
• 3+ years in a similar role preferred.

Responsabilidades

• Implement and maintain data tracking across Segment, GA4, and BigQuery.
• Create/modify GTM and GA360 configurations for new features.
• Maintain the Data Layer for accurate data collection.
• Ensure privacy and data compliance (VPPA, COPPA, consent).
• Collaborate with Product Managers and Engineers to instrument analytics across web, mobile, and CTV/OTT products.
• Prioritize instrumentation work during Sprint Planning based on ETA.
• Advise on tagging events and metadata for new features; assist with KPI reports.
• Define test cases with QA; audit reporting for data integrity.
• Develop instrumentation specifications and documentation; troubleshoot data issues.
• Create new business metrics and manage tagging changes.

Conocimientos

Bilingual English/Spanish

Digital media / digital marketing

Communication

Critical thinking

Problem solving

Herramientas

Google Tag Manager

Google Analytics GA4

Segment

BigQuery

Looker

Tableau

Descripción del empleo

JOB TITLE: Specialist, Data Products - Data Instrumentation LOCATION: Colombia

ABOUT THE ROLE & TEAM: TelevisaUnivision is the leading Spanish-language media company in the world! We're investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We're growing our offerings, building on the launch of our successful streaming platform ViX. TelevisaUnivision is actively seeking a Specialist, Data Products - Data Instrumentation to join our dynamic team! The Specialist, Data Products - Data Instrumentation will support the implementation and maintenance of data tracking solutions to drive insights into user behaviors on our video streaming platform. This role involves hands‑on work with data instrumentation technologies, ensuring robust data analytics capabilities, and collaborating with product, QA, and engineering teams to support business objectives.

YOUR DAY-DAY: (aka Responsibilities)

Technology Implementation and Management

• Implement and maintain data tracking solutions across various platforms including Segment, Google Analytics (GA4), and BigQuery.
• Create and modify GTM and GA360 configurations to support new features.
• Maintain and update the Data Layer to ensure accurate and comprehensive data collection.
• Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents.

Product Collaboration and Integration

• Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps, and CTV/OTT products.
• Collaborate with Product Managers to prioritize Data Instrumentation tickets during Sprint Planning based on estimated timelines (ETA).
• Advise product teams on tagging events and defining metadata requirements for new features, ensuring accurate implementation before launch.
• Assist Product Owners and Analysts in generating reports for new features to assess and understand the achieved KPIs.

Testing and Quality Assurance

• Collaborate with QA teams to define test cases, smoke tests, and regression tests, prioritizing bug tickets and validating fixes.
• Periodically audit the reporting layer for data inconsistencies and anomalies to pinpoint instrumentation issues.

Operational Excellence

• Develop and refine instrumentation specifications to ensure high-quality data collection from client applications.
• Support on troubleshooting and resolution of data issues to maintain data accuracy and functionality.
• Understand the importance of clean data for driving insights across systems and be accountable for ensuring our instrumentations are consistent, well defined, and reliable.
• Develop new business metrics and oversee tagging changes required to support those metrics.
• Maintain documentation on ongoing Data Instrumentation requirements.

Compliance and Innovation

• Stay updated with industry trends to implement innovative solutions that enhance our data tracking capabilities.

YOU HAVE: (Qualifications, Required Skills & Experience)

• Proficiency in communicating in both English and Spanish.
• Background in digital media and/or digital marketing preferred.
• Strong communication, critical thinking, and problem-solving skills.
• Strong technical skills with hands‑on experience in Google Tag Manager, Google Analytics (GA4), Segment, and BigQuery.
• Experience with Martech Tools
• Experience with Looker or similar tools such as Tableau is a plus.
• 3+ years of experience in a similar position preferred.

ELIGIBILITY REQUIREMENTS

Employment/education will be verified. Applicants must be currently authorized to work on a full‑time basis.

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

About TelevisaUnivision

TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

Sobre TelevisaUnivision TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com.