Data Instrumentation Specialist: Streaming Insights

Univision Communications, Inc; Bogotá; On-site; COP 198,046,000 - 297,069,000; Full time

Job summary

TelevisaUnivision is seeking a Specialist, Data Products – Data Instrumentation to advance data tracking across web, mobile and CTV/OTT platforms. You will implement instrumentation, manage data layers, and ensure privacy compliance while partnering with product, QA, and engineering teams to unlock insights into user behavior.

Strong hands-on experience with GTM, GA4, Segment and BigQuery, plus familiarity with Looker/Tableau and Martech tools, are highly valued.

Qualifications

• Proficiency in communicating in both English and Spanish.
• Hands-on experience with data instrumentation and analytics tools.
• Strong knowledge of GTM, GA4, Segment and BigQuery.
• Experience with Martech tools and analytics platforms.

Responsibilities

• Implement and maintain data tracking across platforms including Segment, GA4 and BigQuery.
• Configure GTM and GA360 for new features and data collection.
• Collaborate with product/QA/engineering to instrument analytics on web, mobile, and OTT apps.
• Assist in reporting and KPI analysis for new features and experiments.

Skills

Google Tag Manager

Google Analytics GA4

Segment

BigQuery

Looker

Tableau

Martech Tools

Bilingual English/Spanish

GA360

Job description

TelevisaUnivision is seeking a Specialist, Data Products – Data Instrumentation to advance data tracking across web, mobile and CTV/OTT platforms. You will implement instrumentation, manage data layers, and ensure privacy compliance while partnering with product, QA, and engineering teams to unlock insights into user behavior.

Strong hands-on experience with GTM, GA4, Segment and BigQuery, plus familiarity with Looker/Tableau and Martech tools, are highly valued.