Data Scientist, Data Instrumentation

TelevisaUnivision; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

TelevisaUnivision in Colombia seeks a Specialist, Data Products – Data Instrumentation to lead data tracking for web, mobile, and CTV, collaborating with product, QA, and engineering. You will implement instrumentation, maintain the Data Layer, and ensure data quality across platforms.

The role requires hands-on experience with GTM, GA4, Segment, and BigQuery, plus Looker/Tableau familiarity. Bilingual English/Spanish communication and strong problem-solving are essential.

Qualifications

• Experience with data instrumentation and analytics integrations.
• Hands-on experience with GTM, GA4, Segment and BigQuery.
• Knowledge of privacy/compliance considerations in data tracking.

Responsibilities

• Implement and maintain data tracking across platforms (web, mobile, CTV).
• Configure GTM and GA360 to support new features and data collection.
• Maintain Data Layer accuracy and data quality for analytics.
• Collaborate with Product, QA, and Engineering to deliver instrumentation.
• Prioritize instrumentation tickets during Sprint Planning.
• Develop instrumentation specs and document requirements.

Skills

English & Spanish communication

Critical thinking

Problem-solving

Tools

Google Tag Manager

Google Analytics GA4

Segment

BigQuery

Looker

Tableau

Martech Tools

Job description

JOB TITLE: Specialist, Data Products – Data Instrumentation

LOCATION: Colombia

About The Role & Team

TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.

TelevisaUnivision is actively seeking a Specialist, Data Products – Data Instrumentation to join our dynamic team! The Specialist, Data Products – Data Instrumentation will support the implementation and maintenance of data tracking solutions to drive insights into user behaviors on our video streaming platform. This role involves hands‑on work with data instrumentation technologies, ensuring robust data analytics capabilities, and collaborating with product, QA, and engineering teams to support business objectives.

Responsibilities

• Implement and maintain data tracking solutions across various platforms including Segment, Google Analytics (GA4), and BigQuery.
• Create and modify GTM and GA360 configurations to support new features.
• Maintain and update the Data Layer to ensure accurate and comprehensive data collection.
• Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents.
• Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps, and CTV/OTT products.
• Collaborate with Product Managers to prioritize Data Instrumentation tickets during Sprint Planning based on estimated timelines (ETA).
• Advise product teams on tagging events and defining metadata requirements for new features, ensuring accurate implementation before launch.
• Assist Product Owners and Analysts in generating reports for new features to assess and understand the achieved KPIs.
• Collaborate with QA teams to define test cases, smoke tests, and regression tests, prioritizing bug tickets and validating fixes.
• Periodically audit the reporting layer for data inconsistencies and anomalies to pinpoint instrumentation issues.
• Develop and refine instrumentation specifications to ensure high-quality data collection from client applications.
• Support on troubleshooting and resolution of data issues to maintain data accuracy and functionality.
• Understand the importance of clean data for driving insights across systems and be accountable for ensuring our instrumentations are consistent, well defined, and reliable.
• Develop new business metrics and oversee tagging changes required to support those metrics.
• Maintain documentation on ongoing Data Instrumentation requirements.
• Stay updated with industry trends to implement innovative solutions that enhance our data tracking capabilities.

Qualifications

• Proficiency in communicating in both English and Spanish.
• Background in digital media and/or digital marketing preferred.
• Strong communication, critical thinking, and problem‑solving skills.
• Strong technical skills with hands‑on experience in Google Tag Manager, Google Analytics (GA4), Segment, and BigQuery.
• Experience with Martech Tools.
• Experience with Looker or similar tools such as Tableau is a plus.
• 3+ years of experience in a similar position preferred.

Eligibility Requirements

• Employment/education will be verified.
• Applicants must be currently authorized to work on a full‑time basis.

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.