Commercial Director Colombia

Mrinetwork; Colombia; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

MRINetwork is assisting a fast-growing beauty company expanding across Latin America. The Commercial Director will own the end-to-end strategy, blending field sales with digital capabilities to unlock scalable growth and build a high-performing organization.

You will lead cross-functional teams, drive KPIs, and integrate digital into the commercial model while guiding expansion, campaigns, and incentives across channels. Fluency in Spanish and English is required.

Qualifications

• 10+ years of experience in sales, trade marketing, or commercial roles.
• 5+ years in senior leadership positions.
• Experience in consumer goods, direct selling, or beauty industries.
• Proven track record leading commercial transformations with digital integration.
• Ability to build and lead high-performing teams and develop leaders.
• Strong business acumen with impact on revenue growth and GTM execution.
• Experience in multi-channel environments.
• Strong analytical mindset translating data to insights.
• Excellent communication and stakeholder management.
• Fluency in Spanish and English.

Responsibilities

• Define and execute commercial strategies aligned with business objectives to accelerate growth.
• Lead the commercial organization across direct selling and digital channels.
• Identify new business opportunities, including expansion, new channels, and growth initiatives.
• Drive operational excellence across forecasting, recruiting, training, performance management, and execution.
• Develop and manage the annual commercial calendar, including campaigns, incentives, recognition programs, and key initiatives.
• Monitor commercial performance through KPIs, providing insights and recommendations to senior leadership.
• Ensure strong alignment across Marketing, Finance, Customer Service, Technology, and Business Intelligence teams.
• Lead the transition and integration between traditional sales models and digital selling capabilities.
• Build and maintain strong relationships with field leaders and independent consultants to drive engagement and performance.
• Drive leadership development through coaching, training, and team enablement across all levels.
• Lead cross-functional initiatives to improve processes, alignment, and commercial effectiveness.
• Implement programs to increase retention, engagement, and long-term value of the consultant network.
• Act as a key ambassador of the business, influencing stakeholders and driving results through teams.

Skills

Leadership

Strategic thinking

Commercial mindset

Digital transformation

Stakeholder management

Communication

Multi-channel approach

Data-driven

People development

Change management

Education

Bachelor's degree

MBA

Job description

Our client is a fast-growing beauty company operating at the intersection of direct selling and digital commerce, with a strong footprint across Latin America. As the business evolves, it is investing heavily in modernizing its commercial model, blending field sales with digital capabilities to unlock scalable growth. This is a high-impact opportunity to join a dynamic, performance-driven environment where commercial leadership plays a critical role in shaping the next phase of expansion.

SCOPE OF THE JOB

As Commercial Director, you will lead the end-to-end commercial strategy, driving growth across both traditional and digital channels. This role combines strategic vision with hands-on execution, owning performance, enabling teams, and accelerating transformation across the sales organization. You will play a key role in integrating digital into the commercial model, while delivering sustainable revenue growth and building a high-performing, future-ready organization.

RESPONSIBILITIES

• Define and execute commercial strategies aligned with business objectives to accelerate growth
• Lead the commercial organization across direct selling and digital channels
• Identify new business opportunities, including expansion, new channels, and growth initiatives
• Drive operational excellence across forecasting, recruiting, training, performance management, and execution
• Develop and manage the annual commercial calendar, including campaigns, incentives, recognition programs, and key initiatives
• Monitor commercial performance through KPIs, providing insights and recommendations to senior leadership
• Ensure strong alignment across Marketing, Finance, Customer Service, Technology, and Business Intelligence teams
• Lead the transition and integration between traditional sales models and digital selling capabilities
• Build and maintain strong relationships with field leaders and independent consultants to drive engagement and performance
• Drive leadership development through coaching, training, and team enablement across all levels
• Lead cross-functional initiatives to improve processes, alignment, and commercial effectiveness
• Implement programs to increase retention, engagement, and long-term value of the consultant network
• Act as a key ambassador of the business, influencing stakeholders and driving results through teams

QUALIFICATIONS

• 10+ years of experience in sales, trade marketing, or commercial roles, with at least 5+ years in senior leadership positions
• Strong experience in consumer goods, direct selling, or beauty-related industries
• Proven track record leading commercial transformations, including integration of digital capabilities into sales organizations
• Demonstrated ability to lead and develop high-performing teams, including coaching and leadership development
• Strong business acumen with proven impact on revenue growth and go-to-market execution
• Experience building and executing commercial strategies in complex, multi-channel environments
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and stakeholder management skills, including exposure to executive-level interactions
• Ability to operate in fast-paced, dynamic, and evolving environments
• Experience with digital platforms, tools, and evolving commercial ecosystems is highly valued
• Bachelors degree required; MBA or equivalent is a plus
• Fully bilingual (Spanish and English) required

We do not discriminate in the acceptance or referral of candidates on the basis of race, color, religion, sex, age, national origin, marital status, disability, or other legally protected characteristics.