Colombia - Sales Manager

RELX International; Bogotá; On-site; COP 90,000,000 - 135,000,000; Full time

Job summary

RELX International in Bogotá, Colombia, is seeking a senior sales professional to lead penetration of the local network and ensure execution of global HQ strategies in market conditions.

The role focuses on growing sales across distributors and key accounts, optimizing POSM, and using AI-enabled dashboards to transform field data into actionable insights for leadership. Fluency in English and Spanish, plus FMCG experience, are essential.

Qualifications

• 5–8 years of sales management experience in FMCG.
• At least 5 years in FMCG with distributor/store level problem-solving.
• Bachelor’s degree; MBA is a plus.

Responsibilities

• Penetrate the Colombian sales network and implement HQ strategies.
• Drive sales targets across distributors and Key Accounts.
• Monitor Sell-out and Offtake; optimize POSM for brand excellence.
• Perform daily field visits; supervise distributors; ensure HQ alignment.
• Leverage AI/LLM dashboards to transform field data into actionable insights.

Skills

Analytical logic

Cognitive agility

Autonomy

Bilingual proficiency

Cross-cultural skills

Sales leadership

Education

Bachelor’s degree

Tools

AI/LLM tools

Job description

1. Job Responsibilities (Propósito del Cargo)

The core mission of this role is to penetrate the Colombian sales network and ensure the high-impact execution of headquarters' strategies.

• Sales Growth & Performance Management: Drive sales targets across distributors and Key Accounts (KA). Perform deep-dive analysis of the sales cycle to boost monthly Sell-out (SO) and Offtake metrics.
• Key Account Operations & Expansion: Maintain and strengthen relationships with existing core KAs. Proactively identify and develop new "white space" accounts and optimize Point of Sale Materials (POSM) to ensure brand excellence.
• Deep Distributor Supervision: Execute daily field visits and on-site inspections. Maintain real-time control over distributor inventory, logistics, and field execution to ensure 100% alignment with global HQ strategies.
• Market Intelligence & Digital Reporting: Monitor competitor movements and market trends. Utilize English as the primary language for HQ reporting. Leverage digital dashboards and AI/LLM tools to transform complex field data into structured, actionable insights for leadership.

2. Job Requirements (Perfil del Candidato)

We are seeking a senior sales professional with a robust background in FMCG, strong mathematical logic, and the resilience to navigate complex environments.

• Professional Experience: 5 to 8 years of relevant experience in sales management.
• At least 5 years in the FMCG sector, with a proven track record of "boots on the ground" problem-solving at the distributor and store level.
• Core Competencies:
• Analytical Logic: Exceptional ability for data-driven decision-making and mathematical logic.
• Cognitive Agility: Ability to abstract the complex/informal Latin American sales landscape into structured KPIs.
• Bilingual Proficiency: Native Spanish and Fluent English (written and spoken) for formal business reporting and HQ collaboration.
• Education: Bachelor’s Degree required (Business Administration, Engineering, or related fields). Master’s or MBA is a plus.
• Soft Skills & Values:
• Execution & Autonomy: A "hunter" mindset with the ability to thrive in high-pressure, uncertain environments.
• Cross-Cultural Synergy: High emotional intelligence and the ability to bridge the gap between local market realities and international corporate culture.