Commercial Director, Colombia — Growth & Digital

MRINetwork; Colombia; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

MRINetwork is assisting a fast-growing beauty company expanding across Latin America. The Commercial Director will own the end-to-end strategy, blending field sales with digital capabilities to unlock scalable growth and build a high-performing organization.

You will lead cross-functional teams, drive KPIs, and integrate digital into the commercial model while guiding expansion, campaigns, and incentives across channels. Fluency in Spanish and English is required.

Qualifications

• 10+ years of experience in sales, trade marketing, or commercial roles.
• 5+ years in senior leadership positions.
• Experience in consumer goods, direct selling, or beauty industries.
• Proven track record leading commercial transformations with digital integration.
• Ability to build and lead high-performing teams and develop leaders.
• Strong business acumen with impact on revenue growth and GTM execution.
• Experience in multi-channel environments.
• Strong analytical mindset translating data to insights.
• Excellent communication and stakeholder management.
• Fluency in Spanish and English.

Responsibilities

• Define and execute commercial strategies aligned with business objectives to accelerate growth.
• Lead the commercial organization across direct selling and digital channels.
• Identify new business opportunities, including expansion, new channels, and growth initiatives.
• Drive operational excellence across forecasting, recruiting, training, performance management, and execution.
• Develop and manage the annual commercial calendar, including campaigns, incentives, recognition programs, and key initiatives.
• Monitor commercial performance through KPIs, providing insights and recommendations to senior leadership.
• Ensure strong alignment across Marketing, Finance, Customer Service, Technology, and Business Intelligence teams.
• Lead the transition and integration between traditional sales models and digital selling capabilities.
• Build and maintain strong relationships with field leaders and independent consultants to drive engagement and performance.
• Drive leadership development through coaching, training, and team enablement across all levels.
• Lead cross-functional initiatives to improve processes, alignment, and commercial effectiveness.
• Implement programs to increase retention, engagement, and long-term value of the consultant network.
• Act as a key ambassador of the business, influencing stakeholders and driving results through teams.

Skills

Leadership

Strategic thinking

Commercial mindset

Digital transformation

Stakeholder management

Communication

Multi-channel approach

Data-driven

People development

Change management

Education

Bachelor's degree

MBA

Job description

MRINetwork is assisting a fast-growing beauty company expanding across Latin America. The Commercial Director will own the end-to-end strategy, blending field sales with digital capabilities to unlock scalable growth and build a high-performing organization.

You will lead cross-functional teams, drive KPIs, and integrate digital into the commercial model while guiding expansion, campaigns, and incentives across channels. Fluency in Spanish and English is required.