Colombia Retail Growth Marketing Lead

PayJoy, Inc; Puerto Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Benefits offered by this job

Health for employees and family

Life insurance

30 days vacation

Co-working travel perk

Professional development perk

Home office equipment allowance

Job summary

PayJoy in Colombia seeks a Senior Retail Marketing Manager to drive growth at the point of sale via the store network. You will own in-store marketing strategy, consumer journey, visibility and partner co-marketing to boost customer acquisition and sell-out efficiency.

You will lead a small team, work with Sales, Partnerships, Risk and Regional Marketing, and ensure strict budget, compliance and brand standards while turning regional plans into local results.

Qualifications

• Minimum 6+ years in marketing, with at least 4 years in retail, trade or shopper marketing and 2+ years leading people.
• Native or fluent Spanish; advanced/fluent English.
• Experience in fintech, consumer electronics, telecom or mass-market consumer goods a plus.

Responsibilities

• Build and own the annual and quarterly retail marketing plan for Colombia aligned with regional strategy.
• Roll out POS materials, merchandising standards and in-store experience across retail partners.
• Design, negotiate and execute promotions and joint marketing plans with retailers and OEMs.
• Manage POS KPIs, dashboards and post-campaign analysis; control local budget and vendor payments.
• Lead and coordinate with Sales, Risk, Legal/Compliance, Finance and Regional Marketing to ensure brand consistency and regulatory compliance.

Skills

Retail marketing

Strategic thinking

Analytical mindset

Budget discipline

People leadership

Negotiation

Data-driven

Education

Bachelor’s degree in Marketing, Business Administration, Communications or related field

Tools

Google Workspace

Asana

Jira

Monday.com

Job description

PayJoy in Colombia seeks a Senior Retail Marketing Manager to drive growth at the point of sale via the store network. You will own in-store marketing strategy, consumer journey, visibility and partner co-marketing to boost customer acquisition and sell-out efficiency.

You will lead a small team, work with Sales, Partnerships, Risk and Regional Marketing, and ensure strict budget, compliance and brand standards while turning regional plans into local results.