Sr. Marketing Mananger

PayJoy; Puerto Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health for employees and family

Life insurance

30 days vacation

Co-working travel perk

Professional development perk

Home office equipment allowance

Descripción de la vacante

PayJoy in Colombia seeks a Senior Retail Marketing Manager to drive growth at the point of sale via the store network. You will own in-store marketing strategy, consumer journey, visibility and partner co-marketing to boost customer acquisition and sell-out efficiency.

You will lead a small team, work with Sales, Partnerships, Risk and Regional Marketing, and ensure strict budget, compliance and brand standards while turning regional plans into local results.

Formación

• Minimum 6+ years in marketing, with at least 4 years in retail, trade or shopper marketing and 2+ years leading people.
• Native or fluent Spanish; advanced/fluent English.
• Experience in fintech, consumer electronics, telecom or mass-market consumer goods a plus.

Responsabilidades

• Build and own the annual and quarterly retail marketing plan for Colombia aligned with regional strategy.
• Roll out POS materials, merchandising standards and in-store experience across retail partners.
• Design, negotiate and execute promotions and joint marketing plans with retailers and OEMs.
• Manage POS KPIs, dashboards and post-campaign analysis; control local budget and vendor payments.
• Lead and coordinate with Sales, Risk, Legal/Compliance, Finance and Regional Marketing to ensure brand consistency and regulatory compliance.

Conocimientos

Retail marketing

Strategic thinking

Analytical mindset

Budget discipline

People leadership

Negotiation

Data-driven

Educación

Bachelor’s degree in Marketing, Business Administration, Communications or related field

Herramientas

Google Workspace

Asana

Jira

Monday.com

Descripción del empleo

About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Senior Retail Marketing Manager in Colombia will be responsible for driving PayJoy’s growth at the point of sale across our retail partner network in Colombia.

This role owns the in-store marketing strategy and its execution, including consumer journey, visibility, trade activations and partner co-marketing, to increase customer acquisition and sell-out efficiency.

Leading a small team and working closely with Sales, Partnerships, Risk and Regional Marketing, the role turns regional strategy into local results while keeping strict control of budget, compliance and brand standards.

Key responsibilities

• Retail marketing strategy and plan: Build and own the annual and quarterly retail marketing plan for Colombia, aligned with regional strategy and commercial targets. Use market, partner and channel insights to prioritize where and how to invest, so that every peso spent is tied to acquisition and sell-out goals.
• Point-of-sale execution and visibility: Roll out POS materials, merchandising standards and in-store experience across retail partners and store aligned with the regional strategy. Run this through clear guidelines, store audits and agency or vendor management, so that PayJoy is visible, understood and consistently presented where the purchase decision happens.
• Trade activations and partner co-marketing: Design, negotiate and execute promotions, campaigns and joint marketing plans with retail partners and OEMs, together with the Sales Team. Strengthen partner relationships and drive incremental volume through shared investment.
• Performance measurement and budget control: Manage POS KPIs create dashboards and post-campaign analysis. Manage the local budget, purchase orders and vendor payments according to company controls, so that investment decisions are data-driven and fully auditable.
• Team leadership and stakeholder management: Act as the main marketing point of contact in Colombia for Sales, Risk, Legal/Compliance, Finance and Regional Marketing, ensuring alignment, brand consistency and regulatory compliance in all materials.

Qualifications

• Software/tools: Google Workspace. Experience with dashboards or BI tools is preferred. Familiarity with project management tools such as Asana, Jira or Monday is a plus.
• Specific knowledge: Proven experience in retail, trade or shopper marketing in Colombia, ideally in consumer electronics, telecom, consumer finance/fintech or mass-market consumer goods. Strong knowledge of the Colombian retail landscape, including big-box chains, telco and carrier stores, and independent/traditional channels. Experience managing POS programs, agencies.
• Expected results: Achievement of acquisition and sell-out targets in the retail channel, efficient cost per acquisition, high POS execution and compliance standards across stores, measurable ROI on activations and co-marketing investment, and a well-run, engaged team.
• Skills: Strategic thinking with strong hands-on execution, analytical mindset and comfort with numbers, negotiation and influence with external partners and internal stakeholders, people leadership, structured planning and budget discipline, and the ability to operate in a fast-paced, high-growth environment.
• Desirable, not essential: Experience in fintech, credit or financial services marketing and knowledge of related advertising regulations in Colombia; experience in a multinational or regional organization; experience with field marketing.

Dimensions

• Education: Bachelor’s degree in Marketing, Business Administration, Communications or a related field. A postgraduate degree or specialization is a plus.
• Language and level of proficiency: Native or fluent Spanish; advanced/fluent English.
• Minimum years of experience: 6+ years in marketing, with at least 4 years in retail, trade or shopper marketing and 2+ years leading people.

Benefits:

• 100% Company-funded Health for employees and immediate family members.
• Life Insurance Indefinite-term contract.
• 20 days of vacations, unlimited sick leave
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk
• Phone finance, headphone benefit, home office equipment allowance and wellness perks.
• Catered lunches

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening