Senior Buying Analyst

Publicis Global Delivery (PGD); Bogotá; On-site; COP 39,060,000 - 83,700,000; Full time

Job summary

Publicis Global Delivery (PGD) in Bogotá seeks a skilled Paid Media Specialist to handle large client budgets across Search, Social, Programmatic, and Online Reputation tasks. You will focus on targeting, pacing, optimization, reporting, and QA, collaborating with cross-functional teams to deliver results.

The role requires 2 years of agency experience, advanced Excel/PowerPoint, and strong English communication. You will manage campaigns end-to-end and liaise with media vendors and clients.

Qualifications

• Advanced English level (minimum B2) is required.
• 2 years of paid media marketing experience in an agency role.
• Proficient in Excel and PowerPoint.
• Strong communication and initiative; continuous learning.
• Good understanding of channels and buying models.
• Experience managing big budget campaigns; data-driven insights.
• Certified in programmatic DSPs.

Responsibilities

• Assist in the buying and allocation process.
• Develop reports after screening for prime-time properties.
• Negotiate scatter buys and manage flighting, estimates, and delivery.
• Ensure inventory is in the system, set up packages, and write orders.
• Deliver high-quality work on tight timelines and coordinate workload.
• Provide recommendations, execution, and analysis.
• Be the main contact for troubleshooting and account documentation.
• Manage biddable media campaigns across platforms and vendors.
• Drive innovation and beta testing campaigns.
• Communicate with clients and manage stakeholders.
• Create Post Campaign Analyses and quarterly reviews.
• Understand campaign measurement and insights generation.
• Build and implement account structures and marketing strategy.

Skills

Advanced English

Paid Media Marketing

Budget management

Excel

PowerPoint

Communication

Initiative

Programmatic DSPs

Tools

Excel

PowerPoint

Job description

Active participator in the diary execution of tasks related to efficiency, precision, and minimal error/issues, activation, post-analysis of the clients' advertising campaigns, considering different kinds of Media Channels, guaranteeing efficiency, precision, and minimal error/issues.

As part of the team, you will be responsible for handling large budgets of media campaigns for our Media clients. We have been providing quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing, Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National Video across the globe.

Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

• Assist in buying/allocation process.
• Develops reports on program content after receiving information from screening service for all prime-time properties.
• Negotiates scatter buys.
• Maintain buys–confirm flighting, estimates and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post-analysis.
• Ensure commercial inventory is inserted into MBOX system, including estimate and package set up, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters.
• Ability to turn around high-quality work on quick timelines and to proactively coordinate the workload with managers.
• Deliver recommendations, execution, and analysis.
• Main point of contact for troubleshooting and account documentation.
• Manage and supervise biddable media campaigns across all platforms.
• Responsible for innovation and beta testing campaigns.
• Responsible for client communication and stakeholder management.
• Responsible for creating PCAs (Post Campaign Analysis).
• Responsible for Quarterly Business Review and performance calls.
• Understanding of campaign measurement reporting and insights generation.
• Building and implementing account structures & marketing strategy.
• Proactively manage relationships with media vendors Independently plan, execute, and optimize digital advertising campaigns across platforms for assigned clients.

Qualifications

• Advanced English Level (B2 minimum).
• 2 Years of Paid Media Marketing experience in agency marketing role.
• Advance Excel and Power Point.
• Proficient in Communications and Initiative.
• Continuous learning and collaborating with others.
• Good understanding of channels and buying models.
• Should have managed big budget campaigns in the past and preferably should have had some exposure to data to draw out the campaign insights and channel synergies.
• Should be a certified professional in programmatic DSPs.