Brand Experience & Media Strategist (Hybrid)

Colgate-Palmolive Company; Sur; Hybrid; COP 40,000,000 - 60,000,000; Full time

Benefits offered by this job

Hybrid work model

Travel up to 10% of time

Job summary

Colgate-Palmolive Company in Cali, Colombia, is seeking an IBE Comms & Media Specialist to shape our Brand Experience strategy across channels. You will partner with Brand Managers, Creative and Media teams to integrate ideas from the Brand Growth Plan into the communications tasks across touchpoints.

The role requires a strategist with a creative heart and an analytical mind who can balance owned, earned and paid media while guiding AB tests and KPI tracking to maximize performance.

Qualifications

• 5+ years of communications/marketing on a client-side role.
• 2 years of agency experience.
• 1+ year in Integrated Marketing Communications and On Demand Generation.

Responsibilities

• Manage Brand Experience Planning aligning Brand Growth Plan to the Comms Plan.
• Drive a multi-touchpoint communications strategy across owned, earned and paid media.
• Ensure effective briefing against communication tasks to guide messaging and execution.
• Lead campaign performance evaluations and AB testing with Agency and Analytics teams.
• Develop Brand Experience Calendars with cross-functional teams including packaging design.
• Track campaign KPIs and leverage data insights to improve comms effectiveness.
• Understand consumer behavior across media touchpoints including TV, digital, social, print, OOH and search.
• Craft regional media strategies with the Media Agency and LatAm implementation.
• Develop annual Comms Strategy, Brand Experience Calendar, and SOW processes.
• Review performance to define growth-focused strategies for audiences.

Skills

Integrated Marketing

On Demand Gen

Digital Marketing

Campaign Planning

Analytics

Tools

Web Design

SEO Tools

Job description

Colgate-Palmolive Company in Cali, Colombia, is seeking an IBE Comms & Media Specialist to shape our Brand Experience strategy across channels. You will partner with Brand Managers, Creative and Media teams to integrate ideas from the Brand Growth Plan into the communications tasks across touchpoints.

The role requires a strategist with a creative heart and an analytical mind who can balance owned, earned and paid media while guiding AB tests and KPI tracking to maximize performance.