Strategic Growth Architect | Freelance Digital & SEO Expert

INGEPSY; Medellín; A distancia; COP 179.410.000 - 358.820.000; A tiempo parcial

Descripción de la vacante

INGEPSY is seeking an experienced Freelance Growth Marketing Strategist to support a high-profile business executive and entrepreneur in expanding their digital presence, improving audience engagement, and driving measurable growth. The role requires versatility across SEO, AI search optimisation (AEO), website conversion, audience growth, community engagement, analytics, and performance marketing.

You will work independently to identify opportunities, test initiatives and report insights to

Formación

• Previous experience in growth marketing or digital marketing.
• Proven ability to develop and execute growth strategies across multiple channels.
• Strong understanding of SEO, analytics, and digital funnels.
• Experience using data to identify opportunities and measure performance.
• Ability to work independently with limited supervision.
• Strong communication skills to present recommendations to senior stakeholders.

Responsabilidades

• Develop and execute growth strategies across digital channels.
• Identify opportunities to improve online visibility, audience growth, and conversion performance.
• Optimise website content and user journeys to improve discoverability and engagement.
• Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence.
• Analyse website traffic, audience behaviour, and campaign performance to identify opportunities.
• Support community growth and engagement across relevant online platforms.
• Develop and test growth initiatives, including content, campaigns, and audience-building strategies.
• Support paid marketing initiatives where relevant and recommend optimisation opportunities.
• Provide insights, reporting, and recommendations directly to senior stakeholders.

Conocimientos

Growth marketing

SEO

Analytics

Content marketing

Paid marketing

Descripción del empleo

INGEPSY is seeking an experienced Freelance Growth Marketing Strategist to support a high-profile business executive and entrepreneur in expanding their digital presence, improving audience engagement, and driving measurable growth. The role requires versatility across SEO, AI search optimisation (AEO), website conversion, audience growth, community engagement, analytics, and performance marketing.

You will work independently to identify opportunities, test initiatives and report insights to