Analyste Principal, Analytique Avancée et ROI Marketing

Medtronic plc; Bogotá; Presencial; COP 187.641.000 - 312.735.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

MIP eligibility

Descripción de la vacante

Medtronic seeks a Principal Advanced Analytics Analyst to drive marketing excellence across PESO channels. You will measure, model, and report on ROI, partnering with performance marketing, activation, and external vendors to define strategies and outcomes.

You will create clear visuals and insights explaining what works and why. Strong experience in MMM, forecasting, and advanced analytics is required, with proficiency in Excel, PowerPoint, and data tools such as SAS, Python, R, and SQL.

Formación

• Bachelor’s degree in Statistics, Mathematics, Economics, CS or related field.
• 5 years in marketing analytics; healthcare or agency experience a plus.
• Strong knowledge of MMM, forecasting and sales lift methodologies.
• Proficient in Excel and PowerPoint; experience with SAS, Python, R, SQL a plus.
• Familiar with paid media platforms (Google, Meta, LinkedIn, CTV).

Responsabilidades

• Analyze digital and media performance across channels to improve ROI.
• Own measurement frameworks, KPIs, and tagging for accurate reporting.
• Partner on media planning, targeting, and optimization initiatives.
• Build and maintain dashboards using SFMCI and Excel.
• Deliver concise performance reports to senior leaders.
• Conduct A/B tests and guide agencies on analytics approaches.
• Perform ad-hoc analyses on campaigns, audience behavior, and site engagement.
• Collaborate with vendors to design and validate multivariate models and ROI narratives.
• Own the MMM roadmap, timelines, and stakeholder alignment.

Conocimientos

MMM

Sales Lift

Forecasting

Excel

PowerPoint

SAS

Python

R

SQL

Adobe Analytics

SFMCI

Paid media platforms

Data visualization

Educación

Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science

Herramientas

SAS

Python

R

SQL

Adobe Analytics

SFMCI

Descripción del empleo

Medtronic seeks a Principal Advanced Analytics Analyst to drive marketing excellence across PESO channels. You will measure, model, and report on ROI, partnering with performance marketing, activation, and external vendors to define strategies and outcomes.

You will create clear visuals and insights explaining what works and why. Strong experience in MMM, forecasting, and advanced analytics is required, with proficiency in Excel, PowerPoint, and data tools such as SAS, Python, R, and SQL.