AI-Driven Marketing Analytics & Insights Analyst

Power Digital Marketing; Colombia; A distancia; COP 190.078.000 - 380.156.000; Jornada completa

Descripción de la vacante

Power Digital Marketing is seeking a data-driven Marketing Analytics Specialist to craft automated reports and data stories that translate complex metrics into actionable insights for our clients across eComm, B2B, and B2C. You will access data from Meta, Google Ads, and GA, build compelling decks, and communicate findings clearly to stakeholders.

You will develop advanced analyses, partner with cross-functional teams, and continuously improve reporting templates and dashboards using Looker,

Formación

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Advanced Excel/Google Sheets skills for data manipulation (pivot tables, VLOOKUP, etc.).
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio.
• Understanding of marketing metrics and customer journey.

Responsabilidades

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations.
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights.
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations.
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions.
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders.
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis.
• Simplify and present findings eloquently with a focus on connecting data to business outcomes.
• Employ AI technologies to enhance reporting capabilities and generate deeper insights.
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities.

Conocimientos

Data storytelling

Data visualization

Excel/Sheets advanced

Analytical thinking

Communication

Educación

Bachelor's degree in Marketing, Business Administration, Analytics, or related field

Herramientas

Looker

Tableau

PowerBI

Google Data Studio

Google Analytics

Meta / Google Ads

Excel / Google Sheets

Descripción del empleo

Power Digital Marketing is seeking a data-driven Marketing Analytics Specialist to craft automated reports and data stories that translate complex metrics into actionable insights for our clients across eComm, B2B, and B2C. You will access data from Meta, Google Ads, and GA, build compelling decks, and communicate findings clearly to stakeholders.

You will develop advanced analyses, partner with cross-functional teams, and continuously improve reporting templates and dashboards using Looker,