AI-Driven Marketing Analytics Analyst

Power Digital Marketing; Colombia; Presencial; COP 129.314.000 - 197.050.000; Jornada completa

Descripción de la vacante

Power Digital Marketing is seeking a Marketing Analytics professional to analyze large datasets, build insights, and inform measurement strategies for campaigns.

The role requires strong skills in SQL, Python, and data visualization with Looker/Tableau/PowerBI, plus 2+ years in marketing analytics and a Bachelor’s degree. Collaboration with teams and effective communication are essential.

Formación

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in marketing analytics.
• Strong data visualization skills with Looker, Tableau, PowerBI, or Excel.
• Proficiency in R or Python, and SQL.
• Experience with ETL tools such as Funnel.io and Fivetran.
• Excellent communication and presentation skills.
• Understanding of statistical modelling, experiment design, and data infrastructure for data science.

Responsabilidades

• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python.
• Communicate findings to internal stakeholders with clear, actionable recommendations.
• Stats-based performance forecasting.
• Employ AI technologies to enhance and optimize business processes.
• Leverage Power Digital's Nova ecosystem as it relates to your department.

Conocimientos

Data analysis

SQL

Python

R

Looker

Tableau

PowerBI

Excel

ETL tools

Communication

Educación

Bachelor's degree in Marketing/Business Administration or related field

Herramientas

Funnel.io

Fivetran

Descripción del empleo

Power Digital Marketing is seeking a Marketing Analytics professional to analyze large datasets, build insights, and inform measurement strategies for campaigns.

The role requires strong skills in SQL, Python, and data visualization with Looker/Tableau/PowerBI, plus 2+ years in marketing analytics and a Bachelor’s degree. Collaboration with teams and effective communication are essential.