Measurement Analyst: AI-Powered Data Insights

Power Digital Marketing; Colombia; A distancia; COP 60.000.000 - 105.000.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Marketing Analytics Specialist to translate data into clear insights for client campaigns. You will analyze data with R, Python, and SQL, and build visuals in Looker, Tableau, PowerBI, or Excel to communicate findings to stakeholders.

Responsibilities include designing measurement strategies, statistical modeling, experiment design for incremental impact, and collaborating with cross-functional teams.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in marketing analytics.
• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel.
• Proficiency in R or Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Excellent communication and presentation skills.
• Understanding of data science concepts like statistical modeling and experiment design.

Responsabilidades

• Utilize data to identify meaningful performance insights and opportunities for improvement.
• Communicate findings to internal stakeholders clearly, with recommended actions.
• Stats-based performance forecasting.
• Apply AI techniques to optimize business processes.
• Leverage Nova ecosystem insights for the department.

Conocimientos

Data analysis

Communication

Presentation

Problem solving

Educación

Bachelor's degree in Marketing, Business Administration, or related field

Herramientas

Looker

Tableau

PowerBI

Excel

R

Python

SQL

Funnel.io

Fivetran

Descripción del empleo

Power Digital is seeking a Marketing Analytics Specialist to translate data into clear insights for client campaigns. You will analyze data with R, Python, and SQL, and build visuals in Looker, Tableau, PowerBI, or Excel to communicate findings to stakeholders.

Responsibilities include designing measurement strategies, statistical modeling, experiment design for incremental impact, and collaborating with cross-functional teams.