Measurement Analyst — AI-Driven Marketing Analytics

Embedded Shishya; Colombia; A distancia; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Power Digital in Colombia is seeking a marketing analytics professional to translate data into actionable insights that drive client growth.

You will analyze large datasets with R, Python, and SQL, build dashboards in Looker/Tableau/Power BI, forecast performance, and advise on measurement strategies while collaborating with clients and internal teams.

Excellent communication and presentation skills are essential to clearly share findings and recommendations with stakeholders.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in marketing analytics.
• Strong data visualization skills using Looker, Tableau, PowerBI, or Excel.
• Proficiency in R or Python, and SQL.
• Experience with ETL tools, such as Funnel.io and Fivetran.
• Excellent communication and presentation skills.
• Understanding of data science concepts like statistical modeling, experiment design, limits of statistics, and data infrastructure to support data science.

Responsabilidades

• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL and Python.
• Communicate findings to internal PD stakeholders simply and eloquently, always leading to a “so what” and recommended action.
• Stats-based performance forecasting.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Conocimientos

R

Python

SQL

Data viz

Communication

Educación

Bachelor's degree in Marketing or related field

Herramientas

Looker

Tableau

Power BI

Excel

Funnel.io

Fivetran

Descripción del empleo

Power Digital in Colombia is seeking a marketing analytics professional to translate data into actionable insights that drive client growth.

You will analyze large datasets with R, Python, and SQL, build dashboards in Looker/Tableau/Power BI, forecast performance, and advise on measurement strategies while collaborating with clients and internal teams.

Excellent communication and presentation skills are essential to clearly share findings and recommendations with stakeholders.