ABM Strategy Director: Multi-Channel Growth Architect

Powerdigitalmarketing; Colombia; Presencial; COP 120.000.000 - 190.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary + commissions

Prepaid Medicine Plan

15 PTO days

WFH stipend

Fully flexible work environment

EAP

Holidays

Descripción de la vacante

Power Digital delivers growth marketing at scale and seeks a Director of Account Based Marketing (ABM) to lead the strategy, build‑out, and performance of ABM across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration turning target accounts into pipeline and revenue.

You will partner with B2B directors to translate GTM plans into executable ABM programs, collaborating with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure cohesive

Formación

• 7+ years in B2B marketing strategy or ABM, in‑house or in‑agency, with demonstrated ownership of account‑based programs end to end.
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms.
• Hands‑on proficiency with ABM platforms for data and activation (6Sense, Demandbase, etc.).

Responsabilidades

• Own end‑to‑end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi‑channel orchestration.
• Serve as Power Digital's ABM subject matter expert and Account Director for Strategy and ABM teams.
• Build and refine ABM audits, playbooks, and GTM plans for clients with the Strategy team.
• Architect and manage 6Sense and Demandbase implementations, including intent data integration and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Content, and Email/Lifecycle teams.
• Lead cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to unify ABM campaigns.

Conocimientos

ABM strategy

B2B marketing

Cross-functional leadership

Data analytics

Herramientas

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Descripción del empleo

Power Digital delivers growth marketing at scale and seeks a Director of Account Based Marketing (ABM) to lead the strategy, build‑out, and performance of ABM across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration turning target accounts into pipeline and revenue.

You will partner with B2B directors to translate GTM plans into executable ABM programs, collaborating with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure cohesive