ABM Strategy Director - Revenue & Pipeline Lead

Power Digital Marketing; Colombia; Híbrido; COP 180.000.000 - 300.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary + commission opportunities

Pre‑paid medicine plan

15 paid vacation days per year

Volunteer Time Off (VTO)

Fully flex work environment: remote/in

Work from home stipend

EAP

Descripción de la vacante

Power Digital Marketing in Colombia is seeking a Director of Account Based Marketing (ABM) to lead the strategy, build‑out, and performance of the ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration turning target lists into pipeline and revenue.

You will partner with B2B Client Strategy, Paid Media, Content, Creative, and Email teams to ensure coordinated ABM campaigns and data‑driven decisions, acting as the senior ABM voice

Formación

• Seven plus years in B2B marketing strategy or ABM with ownership of programs end to end.
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot and their ABM integrations.
• Deep understanding of intent data, predictive scoring, and account tiering and operationalization across channels.

Responsabilidades

• Own end-to-end ABM strategy and delivery for the B2B client portfolio.
• Serve as primary ABM SME and Account Director for Strategy and ABM teams.
• Architect and manage audits, playbooks, and GTM plans for clients.
• Implement and optimize 6Sense and Demandbase integrations and scoring models.
• Translate intent data into tiering and triggers for paid and content teams.
• Lead cross‑agency collaboration across SEO, Paid Media, Creative, PR, and CRO.
• Identify efficiency opportunities in ABM delivery and implement improvements.
• Support GTM strategies for new/expanded business opportunities.
• Leverage AI to enhance ABM processes and reporting.
• Present ABM strategy and results to clients and lead discovery discussions.
• Mentor Strategy & ABM teams on platform proficiency and methods.
• Own ABM measurement framework linking pipeline to revenue.

Conocimientos

ABM strategy

B2B marketing

leadership

client presentations

cross-functional

Herramientas

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Descripción del empleo

Power Digital Marketing in Colombia is seeking a Director of Account Based Marketing (ABM) to lead the strategy, build‑out, and performance of the ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration turning target lists into pipeline and revenue.

You will partner with B2B Client Strategy, Paid Media, Content, Creative, and Email teams to ensure coordinated ABM campaigns and data‑driven decisions, acting as the senior ABM voice