Director of Account Based Marketing

Power Digital Marketing; Colombia; Hybrid; COP 180,000,000 - 300,000,000; Full time

Benefits offered by this job

Base salary + commission opportunities

Pre‑paid medicine plan

15 paid vacation days per year

Volunteer Time Off (VTO)

Fully flex work environment: remote/in

Work from home stipend

EAP

Job summary

Power Digital Marketing in Colombia is seeking a Director of Account Based Marketing (ABM) to lead the strategy, build‑out, and performance of the ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross‑functional orchestration turning target lists into pipeline and revenue.

You will partner with B2B Client Strategy, Paid Media, Content, Creative, and Email teams to ensure coordinated ABM campaigns and data‑driven decisions, acting as the senior ABM voice

Qualifications

• Seven plus years in B2B marketing strategy or ABM with ownership of programs end to end.
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot and their ABM integrations.
• Deep understanding of intent data, predictive scoring, and account tiering and operationalization across channels.

Responsibilities

• Own end-to-end ABM strategy and delivery for the B2B client portfolio.
• Serve as primary ABM SME and Account Director for Strategy and ABM teams.
• Architect and manage audits, playbooks, and GTM plans for clients.
• Implement and optimize 6Sense and Demandbase integrations and scoring models.
• Translate intent data into tiering and triggers for paid and content teams.
• Lead cross‑agency collaboration across SEO, Paid Media, Creative, PR, and CRO.
• Identify efficiency opportunities in ABM delivery and implement improvements.
• Support GTM strategies for new/expanded business opportunities.
• Leverage AI to enhance ABM processes and reporting.
• Present ABM strategy and results to clients and lead discovery discussions.
• Mentor Strategy & ABM teams on platform proficiency and methods.
• Own ABM measurement framework linking pipeline to revenue.

Skills

ABM strategy

B2B marketing

leadership

client presentations

cross-functional

Tools

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Job description

Company Overview

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results driven by integrity, autonomy, and grit.

As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper‑focused on helping brands drive revenue growth and brand recognition, ultimately providing irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table, and providing value in unparalleled ways. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

As the Director of Account Based Marketing (ABM), you will lead the strategy, build‑out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross‑functional orchestration that turn target account lists into pipeline and revenue—serving as the senior‑most ABM voice for clients and the internal authority on intent data, account scoring, and multi‑channel orchestration. You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account‑based campaigns are coordinated rather than siloed. This is a builder‑and‑operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters. You'll manage the connective tissue between strategy and execution—ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.

Key Responsibilities

• Own end‑to‑end ABM strategy and delivery across the B2B client portfolio—account selection and tiering, intent signal strategy, and multi‑channel orchestration.
• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams.
• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team.
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Lead cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed.
• Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation.
• Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities.
• Employ AI technologies to enhance and optimize ABM processes and reporting.
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting.
• Present ABM strategy and performance directly to clients; lead discovery discussions on account‑based approaches.
• Mentor and upskill Strategy and ABM team members on platform proficiency and account‑based methodology.
• Own the ABM measurement framework—pipeline influenced/sourced, account engagement, and velocity through funnel stages.

Role Requirements

• Mandatory: hands‑on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms.
• 7+ years in B2B marketing strategy or ABM, in‑house or in‑agency, with demonstrated ownership of account‑based programs end to end.
• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms.
• Deep understanding of intent data, predictive scoring, and account tiering—and how to operationalize them across channels.
• Comfort and ease presenting strategy to clients and leading discovery discussions.
• Strong project management skills; able to run multiple client ABM programs concurrently.
• Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them.
• Team‑oriented and collaborative; comfortable leading cross‑functional teams without direct authority.
• Agency experience valued but not required.

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio.
• Client NPS (8+ average).
• Monthly service expansion pipeline generation.
• Power Circuit Certification (annual).

Most Important Things (MITs)

• Ensure B2B/ABM clients receive the highest‑quality strategic work, grounded in intent data and account‑level insight.
• Clear, direct, and radically candid communication with internal and external stakeholders.
• Client value—has your work provided new insight, confirmed a course of action, or outlined a clear path forward?

Benefits & Perks

• Base salary + commission opportunities.
• Pre‑paid medicine plan.
• 15 paid vacation days (PTO) per year.
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors.
• Fully flex work environment: full‑remote, in‑office, or hybrid.
• A one‑time 400 000 COP work‑from‑home stipend automatically added to your first paycheck.
• Employee Assistance Program (EAP).
• 17 observed Colombian national holidays + 2 mental‑health recharge days per year.
• Legal benefits like Prima, Cesantias.
• Paid Social Security.
• Unlimited opportunities for growth & leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.

Equal Opportunity Employer Statement

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does not charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/

If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at [e-mail] before taking any further action in relation to the correspondence.