Campaign Manager Lead

SoftServe; Colombia; Presencial; COP 89.280.000 - 133.920.000; Jornada completa

Descripción de la vacante

SoftServe seeks a senior marketing professional to lead strategic ABM initiatives for high-value accounts. You will align with sales, account management, and partnerships to translate objectives into personalized programs and elevate ABM excellence across the organization.

You will craft and execute 1:1 and 1:few campaigns, drive pipeline growth, and collaborate with cross-functional teams to optimize measurement, targeting, and engagement. English proficiency required.

Formación

• 5+ years of marketing experience with B2B or ABM campaigns.
• Advanced multi-channel ABM experience integrating online and offline tactics.
• English at C1 level or higher.

Responsabilidades

• Lead ABM accounts as primary marketing contact coordinating with sales and partners to accelerate growth.
• Shape end-to-end ABM programs driving execution, optimization and reporting.
• Design 1:1 and 1:few campaigns and executive events with stakeholders to strengthen relationships.

Conocimientos

ABM principles

Multi-channel marketing

KPI-driven optimization

English proficiency

Educación

Degree in Marketing or related field

Herramientas

Marketing automation

CRM systems

Webinar tools

Digital analytics

Descripción del empleo

About The Role

In this role, you will lead and execute strategic Account-Based Marketing initiatives for high-value accounts, driving account expansion, pipeline acceleration, and stronger customer relationships. You will serve as a trusted advisor to sales, account management, and partnership leaders, translating business objectives into personalized marketing programs while shaping best practices and elevating ABM excellence across the organization.

About The Role

In this role, you will lead and execute strategic Account-Based Marketing initiatives for high-value accounts, driving account expansion, pipeline acceleration, and stronger customer relationships. You will serve as a trusted advisor to sales, account management, and partnership leaders, translating business objectives into personalized marketing programs while shaping best practices and elevating ABM excellence across the organization.

Responsibilities

• Lead assigned ABM accounts as the primary marketing contact, aligning initiatives with sales, account management, and partnership teams to accelerate account growth and revenue outcomes.
• Shape and orchestrate end-to-end ABM programs, driving strategic execution, optimization, and reporting to improve engagement and account expansion.
• Design and deliver personalized 1:1 and 1:few campaigns and executive events in collaboration with key stakeholders to strengthen relationships and influence buying committees.
• Translate account intelligence into targeted marketing strategies that expand customer relationships and increase opportunities within existing accounts.
• Create high-touch customer experiences that enhance interactions between clients, prospects, and commercial teams.
• Direct campaign execution through effective coordination of internal contributors, external vendors, and agency partners while maintaining quality and efficiency.
• Establish and refine ABM frameworks, templates, processes, and best practices to improve consistency and operational excellence across the broader team.
• Analyze campaign performance data, optimize targeting and messaging strategies, and introduce innovative approaches, including AI-enabled workflows, to maximize marketing impact.

Requirements

• Strong knowledge of Account-Based Marketing principles and B2B marketing practices, with 5+ years of marketing experience.
• Advanced experience with developing and executing multi-channel ABM strategies that integrate online and offline engagement tactics.
• Strong knowledge of modern B2B demand generation, account expansion strategies, campaign measurement, and KPI-driven optimization.
• Advanced experience with marketing technology platforms, including marketing automation, CRM systems, webinar and event tools, and digital analytics solutions; experience with Microsoft Dynamics is a plus.
• Strong command of English at C1 level or higher, both written and verbal.
• Degree in Marketing, Business, Communication, Administration, or a related field.
• Proven ability to influence senior sales, account, and partnership stakeholders without direct authority.
• Exceptional communication, storytelling, relationship-building, and stakeholder management skills across cross-functional environments.
• Proven ability to thrive in fast-paced, collaborative, matrixed organizations while driving initiatives independently and elevating team performance.

SoftServe is an equal opportunity employer. Qualified applicants will receive consideration regardless of race, color, ancestry, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, citizenship, disability, health condition, marital or family status, veteran status, or any other characteristic protected by applicable law.