Regional Product Lead, Marketing Services & Personalization

Mastercard Inc.; Santiago; On-site; CLP 149,105,000 - 188,867,000; Full time

Job summary

Mastercard’s Consumer Acquisition & Engagement team seeks a Regional Manager product lead for Latin America and the Caribbean to oversee product solutions and P&L for CA&E products and platforms, including Marketing Services. The role ensures products scale regionally, align with local market needs, and drive the go-to-market strategy in collaboration with Sales and Account Managers.

The ideal candidate has proven product/sales leadership experience, strong business acumen, and a track record of

Qualifications

• Proven experience as a product, sales or client services leader with a demonstrated ability to drive growth.
• Strong business acumen and a track record of delivering innovative, customer-centric solutions.
• Extensive experience launching and scaling products in dynamic markets.
• Consultative mindset with the ability to craft compelling, customer-tailored narratives.
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
• Expertise in developing go-to-market strategies and sales enablement plans.
• Recognized as a senior subject matter expert capable of navigating complex deals and engaging with executive-level clients.
• Deep understanding of consumer, industry, and market trends.
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
• International and matrixed organizational experience is highly desirable.
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.
• Ability to work across geographically diverse teams and cultures

Responsibilities

• Act as Product Owner for Marketing Services and Personalization
• Bring global product to the region, including use cases
• Fuel and understand global roadmap
• Budget and forecast tracking
• Lead Product Localization and GTM
• Manage Studio process (including pricing)
• Close involvement on pilots
• Vendor/partner management
• Offers sourcing (in-market)
• Act as Regional SME
• Understand competitive landscape
• Map regional pain points/needs
• Training and educational sessions to Account Managers / Sales
• Measure value and articulate impact

Job description

Mastercard’s Consumer Acquisition & Engagement team seeks a Regional Manager product lead for Latin America and the Caribbean to oversee product solutions and P&L for CA&E products and platforms, including Marketing Services. The role ensures products scale regionally, align with local market needs, and drive the go-to-market strategy in collaboration with Sales and Account Managers.

The ideal candidate has proven product/sales leadership experience, strong business acumen, and a track record of