PPC Manager, Senior Living (Remote, Santiago)

Blacksmith Agency; Santiago; Remote; CLP 68,226,000 - 107,212,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living to own paid media for senior living clients. You will shape targeting, budget calls, the roadmap, and the narrative when clients ask why.

This is a remote role with US/Canada/Latin America or South Africa, and you are the strategic voice on the team, making the calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your clients.
• Budget allocation, bidding, targeting, testing, and when to kill a campaign.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop the 90 day and quarterly roadmap for each client and present the story behind the numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

Campaign optimization

Agency experience

English on calls

Tools

GA4

Tag Manager

Platform Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.