Paid Media Manager, Senior Living (Remote, Concepcion)

Blacksmith Agency LLC; Concepcion; Remote; CLP 77,295,000 - 115,942,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Senior Living, to own paid media for a book of senior living clients across multi-location operators. You will lead strategy, budget calls and reporting on GA4, GTM and platform pixels, with a focus on driving ROAS and client retention while collaborating with US-based clients on live calls.

You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budget allocation and testing, and create 90-day roadmaps for client

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution with GA4, GTM and pixels.
• Define 90-day and quarterly roadmaps for each client and explain the numbers.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

Client calls

Tools

GA4

Google Tag Manager

Platform Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.