Senior Living PPC Manager — Remote

Blacksmith Agency LLC; Valparaíso; Remote; CLP 86,957,000 - 144,928,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living. You own paid media for a book of senior living clients, setting budgets, roadmaps and the narrative when clients ask why.

You are the strategic voice at the table and you make the calls. You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads with full responsibility for testing, tracking and optimization.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Proven ROAS/CPA improvements with client examples.
• Agency experience managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Oversee budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Ensure robust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and present the story behind the numbers.
• Grow accounts through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency Experience

English on calls

ROAS Optimization

Senior Living knowledge

Tools

GA4

Tag Manager

Pixels/Tracking

Job description

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager, Senior Living. You own paid media for a book of senior living clients, setting budgets, roadmaps and the narrative when clients ask why.

You are the strategic voice at the table and you make the calls. You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads with full responsibility for testing, tracking and optimization.