PPC Manager, Senior Living (Remote, Concepcion)

Blacksmith Agency; Concepcion; Remote; CLP 87,719,000 - 126,706,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a PPC Manager, Senior Living. You own paid media for senior living clients, directing targeting, budgets, and narrative during client inquiries. You are the strategic voice at the table and make the calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels. Collaboration with US clients on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with multi-client campaigns.
• Agency experience across several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for senior-living clients across Google, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, set bids, target audiences and test creatives.
• Track conversions with GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps and explain numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

Live client calls

English communication

Tools

GA4

Google Tag Manager

Platform pixels

Microsoft Ads

LinkedIn Ads

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.