Swiss FMCG Market Lead — P&L, Distribution & Growth

Advocate Group; Zürich; Sur place; CHF 90 000 - 130 000; Plein temps

Résumé du poste

Advocate Group, partnering with a high-growth global beverage brand, seeks a Business Manager to lead their Switzerland franchise. You will own the Swiss P&L, drive distribution across channels, and translate regional strategy into measurable shelf results.

Reporting to the regional VP, you will build senior relationships with bottling partners, manage trade investments, and travel across Switzerland to win with customers.

Qualifications

• 5–7 years in FMCG commercial roles.
• Experience managing bottlers, distributors or route-to-market partners.
• Proven track record building business plans and delivering results.
• Strong grasp of customer economics, pricing, promotions and trade investments.
• Fluent in German and English; French and/or Italian is a plus.
• Full driving licence and willingness to travel across Switzerland.

Responsabilités

• Own the Swiss P&L and annual business plan, with monthly and quarterly reviews.
• Build senior relationships with bottling partner leadership and hold them to KPIs and execution standards.
• Drive distribution, SKU penetration, cooler placement, POS and in-store visibility across channels.
• Define customer and channel plans with the bottler and participate in priority customer negotiations.
• Manage trade investment with discipline, justifying spend by returns.
• Get out in market with store checks, field visits and business reviews with bottler sales teams.
• Turn sell-in/sell-out and competitor data into actionable insights.

Connaissances

Commercial FMCG experience

Stakeholder influence

P&L understanding

Fluent German & English

Willingness to travel

Description du poste

Advocate Group, partnering with a high-growth global beverage brand, seeks a Business Manager to lead their Switzerland franchise. You will own the Swiss P&L, drive distribution across channels, and translate regional strategy into measurable shelf results.

Reporting to the regional VP, you will build senior relationships with bottling partners, manage trade investments, and travel across Switzerland to win with customers.