Senior Marketing & Retail Activation Manager

LHH; Neuenburg; Sur place; CHF 120 000 - 180 000; Plein temps

Résumé du poste

LHH partners with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager in Switzerland. The role translates global brand ambitions into regional marketing initiatives that drive engagement and business performance.

You will drive the regional strategy for EMEA, manage plans and budgets, and orchestrate product launches and activations tailored to local markets. English fluency is required, French is a strong asset, with regular travel across the EMEA region.

Qualifications

• 8-12+ years of marketing experience in luxury or premium consumer environments.
• Strong experience leading regional marketing activities across EMEA.
• Fluent English; French is a strong asset.

Responsabilités

• Define and implement the EMEA marketing strategy in line with global objectives.
• Develop and manage the annual marketing plan and budget across the region.
• Design and execute product launch campaigns and activations.
• Collaborate with regional sales and retail partners to drive traffic and sales.
• Develop retail activation strategies and premium client experiences.
• Leverage CRM data and insights to support acquisition, engagement, and retention.
• Coordinate with global Marketing, Communications, PR, and Digital teams to ensure brand consistency.
• Analyze market trends and competition to identify growth opportunities.
• Define and monitor marketing KPIs and ROI; optimize initiatives.

Connaissances

EMEA marketing

Retail activation

Analytical mindset

Budget management

Travel willingness

Description du poste

We are partnering with a globally recognized brand to recruit a Senior Marketing & Retail Activation Manager. This strategic role will be responsible for translating global brand ambitions into impactful regional marketing initiatives that drive engagement and business performance.

Responsibilities

• Defined and implemented the EMEA marketing strategy in alignment with global brand objectives and regional commercial priorities.
• Developed and managed the annual marketing plan and associated budget across the EMEA region.
• Designed and executed product launch campaigns and marketing activations tailored to local market needs and opportunities.
• Collaborated closely with regional sales teams and retail partners to drive store traffic, client engagement, and sales performance.
• Developed retail activation strategies, exclusive events, premium client experiences, and strategic partnerships.
• Leveraged CRM data and customer insights to support acquisition, engagement, loyalty, and retention initiatives.
• Coordinated with global Marketing, Communications, PR, and Digital teams to ensure brand consistency across all regional activities.
• Analyzed market trends, competitive landscapes, and customer behaviors to identify growth opportunities and provide strategic recommendations.
• Defined and monitored marketing KPIs, evaluated ROI on marketing investments, and continuously optimized regional initiatives and performance.

Profile :

• 8-12+ years of experience in marketing within luxury, premium, or highly selective consumer environments.
• Strong experience managing regional marketing activities across EMEA markets, with a solid understanding of retail and wholesale environments, partner marketing, and retail activation strategies.
• Strong analytical mindset
• Fluency in English is required, French is a strong asset.
• Availability for regular travel across the EMEA region.