Marketing & Retail Executive

TAG Heuer; Signy-Avenex; Híbrido; CHF 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working hours

Remote work options

Part-time arrangements

5 weeks vacation

Sabbatical leave up to 6 months

Pension and health insurance benefits

Travel and meal allowances

Descripción de la vacante

TAG Heuer is seeking a Marketing & Retail Executive for the Swiss market. The role leads end-to-end retail experiences, translating global brand strategies into local retail plans, combining 360° marketing, client activations, and visual merchandising across all points of sale.

The position requires a Master’s degree in marketing or related field, 5+ years in luxury retail marketing, and fluency in English and French (German a plus). Hybrid work options are available within Switzerland.

Formación

• Master’s Degree in Marketing, Communication, Business Development, or related fields.
• 5+ years of experience in retail marketing in luxury retail environments.
• Fluent in English and French; German would be a plus.
• Mastery of Word, Excel, PowerPoint; strong digital literacy.

Responsabilidades

• Visual Merchandising & Retail Standards: deliver and maintain VM across stores.
• Store Appearance & Guidelines: align with global guidelines and local adaptations.
• Network Executions: forecast, order, and implement seasonal animations and displays.
• Store Openings & Renovations: support relocations and refurbishments with HQ teams.
• Retail Activations, Events & Clienteling; annual activation plans.
• Partnerships & Client Gifting: manage local partnerships and client gifts.
• Performance Tracking: monitor ROI and KPIs.
• 360° Marketing, Digital & CRM: coordinate local campaigns and CRM initiatives.

Conocimientos

Fluent English

Fluent French

German a plus

Luxury retail marketing

Project management

Team collaboration

Interpersonal negotiation

Educación

Master’s degree in Marketing or related field

Herramientas

Word

Excel

PowerPoint

Descripción del empleo

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

Within TAG Heuer Europe region, the Marketing & Retail Executive for the Swiss market will oversee the end-to-end retail experience, driving brand awareness, desirability, and sell-out across all channels. You will translate global brand strategies into high-impact local retail plans, combining 360° marketing, strategic client activations, and flawless visual merchandising (VM) standards across all points of sales.

Job Responsibilities

• Visual Merchandising & Retail Standards
• Store Appearance & Guidelines: Deliver and maintain world-class visual merchandising across all stores and POS, ensuring alignment with global guidelines and local market adaptations.
• Network Executions: Forecast, order, and implement seasonal animations, window displays, trade accessories, and PLV updates while managing VM material storage and budgets.
• Store Openings & Renovations: Support all relocations and refurbishment projects in coordination with HQ VM teams and local contractors.
• Retail Activations, Events & Clienteling
• Annual Activation Plans: Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
• Partnerships & Client Gifting: Identify and manage strategic local partnerships (e.g., lifestyle, sports, and automotive clubs) and client gifting.
• Performance Tracking: Monitor activation ROI, track retail KPIs, and lead reviews on competitor best practices.
• 360° Marketing, Digital & CRM
• Local Campaign Execution: Coordinate 360° marketing plans, launch campaigns, and seasonal consumer animations in collaboration with HQ.
• Digital & CRM Strategy: Drive the digital transformation locally by supporting online-to-offline traffic generation, deploying tailored CRM and clienteling initiatives.
• Media & PR Alignment: Ensure consistency across retail/e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and Share of Voice (SOV).
• Business Intelligence & Budget Management
• Budget Ownership: Elaborate, monitor, and optimize marketing, event, media, and VM budgets.
• Market Insights: Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.

Profile

Education: Master’s Degree in Marketing, Communication, Business Development, or related fields. Experience: 5+ years of experience in retail marketing in luxury retail environments. Languages: Fluent in English and French (written and spoken); German would be a plus. Technical Skills: Mastery of Word, Excel, PowerPoint; strong digital literacy. Key Competencies: - Strong aesthetic sensibility with a deep understanding of luxury retail and watchmaking environments. - Excellent project management, organizational, and analytical skills with a hands-on, entrepreneurial mindset. - Great interpersonal, negotiation, and communication skills, with a collaborative team-player attitude. - Agility and adaptability to thrive in a fast-paced, dynamic environment.

Additional Information

Your benefits at TAG Heuer (non-exhaustive list):

• Flexible working hours, remote work options, and part-time arrangements (depending on role requirements)
• A minimum of 5 weeks’ vacation, additional bridge days off, and extra leave days granted due to the company’s closure between Christmas and New Year’s Day
• Sabbatical leave up to 6 months, with continued pension coverage
• Attractive monthly contribution toward health insurance and access to competitive pension and benefits plans
• Financial contribution toward public transportation passes and meal expenses
• Tailor-made onboarding program
• Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
• Exclusive discounts on selected TAG Heuer and LVMH products

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.