EMEA Retail Marketing Leader: DTC, DMS & Brand Experience

On; Zürich; On-site; CHF 160,000 - 210,000; Full time

Job summary

On is seeking a Lead of DTC & DMS Retail Marketing for the EMEA region to drive a unified regional strategy and elevate our brand across DTC, DMS, B2B, and concessions. You will build a digitally enabled, high-performing retail marketing team and deliver a seamless consumer experience while accelerating growth.

You will coordinate the regional marketing calendar, adapt global toolkits to local markets, and collaborate with global partners to ensure consistency and impact across all store formats

Qualifications

• 8–10 years in progressive retail marketing roles.
• Experience leading multi-channel or multi-site teams.
• Experience translating global brand visions into locally resonant activations.

Responsibilities

• Lead the DTC & DMS retail marketing strategy across EMEA.
• Direct end-to-end NSOs programs and store handover to launch.
• Coordinate regional activations and adapt global toolkits.
• Develop RM internal communications and launch toolkits.
• Bridge Global, Sub-Regional, and DMS teams for alignment.
• Oversee regional tool production, budgets, and campaigns.
• Mentor and grow a high-performing team.

Skills

Retail marketing

Multi-channel leadership

Campaign leadership

Budget management

Stakeholder management

Team leadership

International markets

Job description

On is seeking a Lead of DTC & DMS Retail Marketing for the EMEA region to drive a unified regional strategy and elevate our brand across DTC, DMS, B2B, and concessions. You will build a digitally enabled, high-performing retail marketing team and deliver a seamless consumer experience while accelerating growth.

You will coordinate the regional marketing calendar, adapt global toolkits to local markets, and collaborate with global partners to ensure consistency and impact across all store formats