Ralph Lauren Senior Marketing Data Intelligence Analyst, EMEA

BoF Careers; Plan-les-Ouates; Hybrid; CHF 100,000 - 150,000; Full time

Job summary

Ralph Lauren Corporation in Geneva, Switzerland, is seeking a data-driven Senior Data Intelligence Analyst to join the Marketing Data Intelligence team on a temporary contract ending 31/08/2028. You will lead actionable insights across brand health, consumer and market research, and regional market dynamics to sharpen brand and marketing decisions.

The role requires strong analytical skills, experience in consumer insights, ability to synthesize diverse data sources, and collaboration with

Qualifications

• Strategic and analytical mindset to translate data into audience-specific insights.
• High attention to detail and autonomous work style.
• Curiosity to identify key consumer, brand and market questions.
• Ability to manage multiple workstreams in a fast-paced environment.
• Strong data appetite and problem-solving capabilities.
• 3+ years in consumer insights/market research/brand health analysis.
• Ability to synthesize large datasets into clear conclusions.
• Excellent written and oral communication for diverse audiences.
• Collaborative mindset with cross-functional leadership.

Responsibilities

• Lead analysis of brand health, consumer behavior, market and competitor data to identify opportunities and risks.
• Translate insights into strategic implications for senior leadership and marketing decisions.
• Synthesize diverse data sources into concise narratives and dashboards.
• Maintain and improve recurring reports and ad hoc analyses for EMEA markets.
• Collaborate with Marketing, Brand Growth, Insights, and Business Development teams to embed insights in strategic choices.

Skills

Strategic mindset

Analytical thinking

Cross-functional leadership

Communication skills

Proactive and curious

Data storytelling

Project management

Attention to detail

Ability to work with large datasets

Fluency in English

Tools

Microsoft Office Suite

Excel

PowerPoint

Tableau

Power BI

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Duration: Temporary contract - end 31/08/2028 We are looking for a data-driven, curious, and collaborative Senior Data Intelligence Analyst to join the Marketing Data Intelligence team. This role will lead the development of actionable insights across brand health analysis, consumer and market research, competitive intelligence, and regional market dynamics, helping translate consumer and market understanding into sharper brand and marketing decisions.

Essential Duties & Responsibilities

Insight analysis and opportunity identification

• Analyze brand health, consumer behavior, market, and competitor data to identify the priority opportunities and risks that should shape brand and marketing decisions
• Connect shifts in consumer attitudes, brand equity KPIs, category dynamics, and cultural or market trends to clear implications for priority audiences, markets, and business questions
• Monitor industry, competitor, consumer, and brand perception trends across EMEA markets, ensuring the team has a timely view of emerging external signals Research design and insight synthesis
• Influence the design, execution, and interpretation of consumer insights, brand health, and market research projects for EMEA, partnering with agencies and internal teams when relevant
• Synthesize quantitative and qualitative sources, including brand trackers, consumer surveys, social and cultural trends, market reports, and competitor intelligence, into concise narratives
• Act as a reference point for research interpretation, helping teams understand consumer behavior, brand performance, audience segmentation, category trends, and regional market dynamics
• Own, evolve, and continuously improve recurring reports and dashboards, ensuring they remain relevant, insight-led, and easy for stakeholders to use
• Safeguard accuracy, consistency, and timeliness of data delivery, setting clear quality standards for recurring and ad hoc outputs
• Deliver ad hoc analyses that answer complex business questions not covered by regular reporting Strategic stakeholder support and activation
• Translate consumer, brand, and market insights into strategic senior leadership materials
• Provide consumer-first recommendations that help cross-functional teams move from findings to implications and next steps
• Partner with Marketing, Brand Growth, Consumer & Customer Insights, Business Development, and other senior stakeholders to embed consumer and brand understanding into key strategic choices

Experience, Skills & Knowledge

Success Factors

• A strategic and analytical mindset with the ability to translate complex data into actionable insights and audience-specific recommendations
• High attention to detail and a structured, autonomous way of working
• Curiosity and a proactive approach to identifying the right consumer, brand, and market questions to investigate
• Ability to prioritize and manage multiple workstreams independently in a fast-paced environment Experience, Skills & Knowledge
• Strong data appetite with advanced analytical and problem-solving capabilities
• Proven experience (3+ years) in consumer insights, market research, brand health analysis, preferably in fashion/luxury retail or fast-moving consumer goods, with the ability to interpret both primary and secondary research
• Ability to work with large, complex datasets and synthesize complex information into clear, strategic conclusions
• Excellent written and oral communication skills, with the ability to present insights clearly, concisely, and with the right level of detail for each audience
• Collaborative mindset and ability to lead cross-functional projects with multiple senior stakeholders
• Proactive and strategic approach with the ability to anticipate business needs, identify emerging questions, and translate them into relevant analytical approaches and insights
• Ability to thrive in a fast-paced environment while managing multiple priorities and stakeholders effectively
• Advanced proficiency in Microsoft Office (Outlook, Word, PowerPoint & Excel) and AI tools. Strong working knowledge of data visualization tools (e.g., Tableau, Power BI) is preferred.
• Familiarity with research and insight tools, such as brand trackers, survey platforms, social listening sources, market data, or consumer trend resources
• Fluency in English, any other language (especially French) is a bonus