Global Head of CRM & Lifecycle Marketing

Explora Journeys; Genf; On-site; CHF 180,000 - 240,000; Full time

Job summary

Explora Journeys seeks a Global Head of CRM to lead the strategy and activation of data-driven customer engagement programs that drive growth, loyalty and lifetime value across the luxury cruise brand. You will own lifecycle marketing, automation platforms and governance, collaborating with Commercial, Digital, IT, Data and Legal teams to ensure scalable and high-performing communications.

The role demands senior leadership, deep CRM expertise, and a track record of delivering multi-channel

Qualifications

• 15+ years of experience in CRM, customer lifecycle management, marketing automation or customer data roles.
• Proven experience driving customer acquisition, engagement, loyalty and retention through CRM at scale.
• Proven experience designing and managing complex customer journeys across multiple channels, markets and touchpoints.
• Deep understanding of CRM platforms, marketing automation tools and data-driven marketing.
• Solid knowledge on global standards for data capture, consent management, governance and enrichment.
• Proven people manager, able to build, structure and develop teams to deliver measurable business outcomes.

Responsibilities

• Lead the global customer lifecycle strategy and activation roadmaps.
• Govern segmentation, personalization and campaign standards.
• Own marketing automation platforms and define requirements and roadmap.
• Partner with IT for architecture, integrations, security and scalability.
• Define lifecycle communications standards and consent management workflows.
• Define CRM metrics and dashboards and provide optimization roadmaps.
• Build and develop a high-performing marketing CRM team.

Skills

CRM leadership

Marketing automation

Data-driven

Stakeholder management

Team leadership

Agency management

Customer journey design

Tools

Salesforce Marketing Cloud

Job description

Explora Journeys seeks a Global Head of CRM to lead the strategy and activation of data-driven customer engagement programs that drive growth, loyalty and lifetime value across the luxury cruise brand. You will own lifecycle marketing, automation platforms and governance, collaborating with Commercial, Digital, IT, Data and Legal teams to ensure scalable and high-performing communications.

The role demands senior leadership, deep CRM expertise, and a track record of delivering multi-channel