(Senior) Growth Marketing Manager 80 - 100%

Migros Online; Zürich; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Sports subsidy CHF 250/year

Cumulus points

Central location near train station

Job summary

Migros Online seeks a Growth & Lifecycle Marketing leader to turn first-time customers into regular buyers. You will own activation journeys and activation KPIs, testing across channels and building scalable playbooks.

With 5+ years in Growth/CRM in ecommerce, you’ll design data-driven experiments, partner with Product, Data and Operations, and optimize CAC and long-term value. English and German required; French is a plus.

Qualifications

• Completed degree (university / applied science / higher technical college).
• Specialization in Business, Marketing, Economics or related field.
• At least 5 years in Growth, CRM or lifecycle marketing in e-commerce or digital products.
• You have owned acquisition or activation KPIs and improved them in e-commerce, apps or subscriptions.
• You have an experimentation track record with clear hypotheses and actions.
• You think in growth loops and customer journeys, not only campaigns.
• You own a metric and act proactively with recommendations.
• You are a team player who collaborates across disciplines.
• You have experience building journeys in Customer.io or Braze and analyzing dashboards.

Responsibilities

• Own end-to-end new-customer growth and activation metrics.
• Set targets, roadmap, and be measured on new-customer volume and CAC.
• Win the right customers in regions where growth makes sense.
• Run experiments across channels and activation journeys within 90 days.
• Turn learnings into scalable playbooks for broader adoption.
• Build activation journeys with triggers and messages to turn orders into habits.
• Collaborate with Product, Data and Operations to align demand with capacity.

Skills

Growth marketing

CRM

Lifecycle marketing

A/B testing

Data-driven

Cross-functional

English (B2)

German (B2)

French (advantageous)

Education

Completed degree (university / university of applied science / higher technical college)

Tools

Customer.io

Braze

Job description

Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast.

Important notes:

It's possible to take up this role based at our offices in ECUBLENS (VD).

What impact do you have?

• Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value.
• Win the right customers in the regions where growth makes sense.
• Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns.
• Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.
• Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities.
• Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region.

What do you offer?

• Education: Completed degree (university / university of applied science / higher technical college)
• Specialization: Business, Marketing, Economics or another related field
• Experience: Min. 5 years in Growth, CRM or lifecycle marketing in e-commerce or digital products
• You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.
• You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.
• You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.
• You own a metric, not just tasks: you anticipate issues before they escape, act proactively and come with a clear recommendation.
• You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.
• You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.
• You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.
• You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.
• English (B2)
• German (B2)
• French (ADVANTAGEOUS)

What do we offer you?

• Personal responsibility & freedom: We value direct communication and involve our employees in the decision‑making process
• Sports and fitness offers: We value your health and offer CHF 250.- per year when taking out a sports subscription
• Cumulus points: Benefit from additional Cumulus points
• Central working location: Offices close to the train station, in the center of Zurich

Recruitment process

• Time‑delayed video interview
• Interview with HR & specialist department
• Technical interview with case presentation
• Getting to know the team
• Reference information

Contact

Ms. Katharina Höttermann

Talent Acquisition Partner