Senior Growth Marketing Manager (100%)

Startupvalleys; Freienbach; Hybrid; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working hours

Work from home up to two days/week

Workation weeks

Unpaid leave

Computer/workstation budget

Public transport discount

Job summary

Threema in Pfäffikon SZ (Greater Zurich Area) is seeking a Senior Growth Marketing Manager (100%). You own how we turn interest into customers and long-term users, testing, learning from results, and scaling what wins.

You work closely with engineers on tracking and CAC/payback discussions, shaping our lifecycle marketing with first-party data. You will lead funnel optimization, run experiments, and extend our martech stack with partners, all while keeping our privacy-by-design promise at the

Qualifications

• Five+ years hands-on growth marketing experience.
• Strong focus on marketing-driven revenue and business outcomes.
• Technical understanding of CDPs, no‑code platforms, analytics, and tag management.
• High fluency in web technologies and how they affect conversion and measurement.
• AI literacy and knowledge of relevant tools in marketing workflows.
• Comfort with CAC, LTV, retention, cohort analysis, attribution, and experiments.
• Excellent written and spoken German and English.

Responsibilities

• Continuously improve funnel conversion across the entire journey, from first touchpoint to paying customer.
• Design, run and evaluate experiments to lift conversion rates and turn results into repeatable practice.
• Explore, validate and prioritise new growth measures across the funnel and lifecycle.
• Drive build-out of martech stack as backbone for lifecycle marketing with partners.
• Automate marketing processes to increase efficiency and speed of daily execution.
• Maintain end-to-end customer journey view and improve it with data insights.
• Identify and implement growth hacks delivering quick, measurable impact.
• Mentor colleagues and share expertise as the team grows.

Skills

Growth marketing

Marketing metrics

Marketing tech

Web tech fluency

AI literacy

CAC/LTV analysis

German & English

Tools

CDPs

No-code platforms

Analytics

Tag management

Job description

Threema is the world’s best-selling secure messenger for both private users and businesses. Since 2012, we have been working tirelessly to ensure that our users can communicate freely without worrying about their privacy. Our growing user base includes millions of private customers and thousands of businesses and organizations from all over the world.

Senior Growth Marketing Manager (100%)

Your Role

As our Senior Growth Marketing Manager, you own how we turn interest into customers and customers into long-term users and advocates. You inherit a funnel with plenty of headroom left and make it work considerably better: you decide what to test, run the experiments, read the results honestly, and scale what wins. Your north star is marketing-driven revenue growth, and you are measured on it.

What makes this role unusual is the constraint you work within. We protect our users’ privacy by design, and that promise shapes every tool the marketing team uses. Parts of the standard growth playbook are therefore off the table. You will still be expected to understand the customer journey in detail, reach customers at the right moment in their lifecycle, and improve conversion rates constantly. Doing all of that with first-party and aggregated data is the hard part of this job, and it is the reason we are hiring at senior level.

You will not be doing this alone. Our MarTech stack grows step by step together with our Performance Marketer and selected external partners, and your job is to set the direction for what it has to deliver for lifecycle marketing. You automate processes, where they slow down the team. This is a hands‑on role, close to both the technology and the numbers. You will work through tracking implementations with our engineers and discuss CAC and payback with the Head of Marketing.

Your Responsibilities

• Continuously improve funnel conversion across the entire journey, from first touchpoint to paying customer
• Design, run and evaluate experiments to lift conversion rates, and turn the results into repeatable practice
• Explore, validate and prioritise new growth measures across the funnel and the customer lifecycle
• Drive the build‑out and extension of our martech stack as the backbone for lifecycle marketing, together with our Performance Marketer and external partners
• Automate marketing processes, increase the efficiency and speed of day-to-day execution
• Keep the end-to-end customer journey in view and improve it continuously, based on both quantitative and qualitative insight
• Identify and implement growth hacks that deliver measurable impact quickly
• Mentor colleagues and share your expertise as the team grows

Your Skills

• At least five years of hands‑on experience in growth marketing, with a track record of measurable results
• A sharp focus on marketing‑driven revenue and a clear understanding of how marketing activity translates into business outcomes
• Strong technical understanding of marketing technology, such as CDPs, no‑code platforms, analytics and tag management
• A high level of technical fluency in web technologies and how they affect conversion and measurement
• AI literacy: you know the relevant tools and where they create real leverage in a marketing workflow
• Confidence with performance metrics and methods, from CAC, LTV and retention to cohort analysis, attribution and experiment design
• Excellent written and spoken German and English

About You

• Data‑driven and performance‑oriented
• A team player who shares knowledge rather than sitting on it
• Growth mindset
• Entrepreneurial thinker who takes ownership of outcomes
• Hands‑on mentality: you enjoy doing the work, not only planning it
• Able to work independently and set your own priorities

What We Offer

• Pragmatic application process incl. compact assessment with practical tasks
• A young and motivated team with straightforward communication
• Opportunity to work on many different projects and improve and define processes
• Flexible working hours, option to work from home up to two days per week
• Up to two Workation weeks per year
• Option to take unpaid leave
• A dedicated budget for computer/workstation (macOS or Linux)
• Public transportation discount or parking space (electric car charging available)
• Free use of fitness room, including a fitness trainer once a month
• Professional massage once a month
• Internal German or English courses
• A great coffee machine :-)
• Regular events and get‑togethers
• The good feeling of contributing to the effective protection of the privacy of millions of people

Place of work: Pfäffikon SZ (Greater Zurich Area)

Start date: Immediately or by agreement

We believe that diverse teams build better products. We welcome and encourage applications from people of all gender, backgrounds, and perspectives. Your unique experience is an asset, and we’d love to hear from you.

For agencies: we are filling this role directly and do not accept unsolicited candidate profiles.