(Senior) Growth Marketing Manager

Migros Online; Zürich; Sur place; CHF 110 000 - 170 000; Plein temps

Avantages offerts par ce poste

Sports subsidy CHF 250/year

Cumulus points program

Central Zurich office

Résumé du poste

Migros Online in Zurich is seeking a senior Growth/CRM leader to own activation and new-customer growth. You will set ambitious targets, design activation journeys, and run experiments that turn first orders into repeated habits.

You will work across Product, Data and Operations to optimize journeys, track metrics, and scale successful playbooks across regions. Fluency in English and German is expected, with French as an advantageous plus.

Qualifications

• Min. 5 years in Growth, CRM or lifecycle marketing in e-commerce/digital products.
• Owned acquisition or activation KPIs and driven measurable growth.
• Proven experimentation track record with hypotheses and data-driven decisions.
• Think in growth loops and customer journeys, not just campaigns.
• Own a metric, anticipate issues and make clear recommendations.
• Experience building journeys, segments and tests in a customer engagement platform.
• Familiar with events, tracking, funnels and conversion rates; comfortable with dashboards.

Responsabilités

• Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value.
• Win the right customers in the regions where growth makes sense.
• Ship experiments within 90 days across channels, offers and activation journeys and scale successful approaches.
• Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.
• Use cohort data and insights to identify drop-offs and turn findings into priorities.
• Collaborate with Product, Data and Operations to lift activation and align demand with delivery capacity per region.

Connaissances

Growth marketing

CRM / lifecycle marketing

Experimentation

Customer journeys

Analytics / cohort analyses

Tech fluency (tracking & events)

AI tools usage

Formation

Bachelor/Master degree

Outils

Customer.io

Braze

Description du poste

Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast.

Important notes: It's possible to take up this role based at our offices in ECUBLENS (VD).

What impact do you have?

• Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value.
• Win the right customers in the regions where growth makes sense.
• Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns.
• Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.
• Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities.
• Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region.

What do you offer?

• Education: Completed degree (university / university of applied science / higher technical college)
• Specialization: Business, Marketing, Economics or another related field
• Experience: Min. 5 years in Growth, CRM or lifecycle marketing in e-commerce or digital products
• You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.
• You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.
• You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.
• You own a metric, not just tasks: you anticipate issues before they elevate, act proactively and come with a clear recommendation.
• You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.
• You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.
• You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.
• You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.
• English (B2)
• German (B2)
• French (ADVANTAGEOUS)

What do we offer you?

• Personal responsibility & freedom: We value direct communication and involve our employees in the decision-making process
• Sports and fitness offers: We value your health and offer CHF 250.- per year when taking out a sports subscription
• Cumulus points: Benefit from additional Cumulus points
• Central working location: Offices close to the train station, in the center of Zurich

Recruitment process

• Time-delayed video interview
• Interview with HR & specialist department
• Technical interview with case presentation
• Getting to know the team
• Reference information

Contact

Ms. Katharina Höttermann

Talent Acquisition Partner

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