Growth Marketing Manager: Activate & Grow New Customers

Migros Online; Zürich; On-site; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Sports subsidy CHF 250/year

Cumulus points

Central location near train station

Job summary

Migros Online seeks a Growth & Lifecycle Marketing leader to turn first-time customers into regular buyers. You will own activation journeys and activation KPIs, testing across channels and building scalable playbooks.

With 5+ years in Growth/CRM in ecommerce, you’ll design data-driven experiments, partner with Product, Data and Operations, and optimize CAC and long-term value. English and German required; French is a plus.

Qualifications

• Completed degree (university / applied science / higher technical college).
• Specialization in Business, Marketing, Economics or related field.
• At least 5 years in Growth, CRM or lifecycle marketing in e-commerce or digital products.
• You have owned acquisition or activation KPIs and improved them in e-commerce, apps or subscriptions.
• You have an experimentation track record with clear hypotheses and actions.
• You think in growth loops and customer journeys, not only campaigns.
• You own a metric and act proactively with recommendations.
• You are a team player who collaborates across disciplines.
• You have experience building journeys in Customer.io or Braze and analyzing dashboards.

Responsibilities

• Own end-to-end new-customer growth and activation metrics.
• Set targets, roadmap, and be measured on new-customer volume and CAC.
• Win the right customers in regions where growth makes sense.
• Run experiments across channels and activation journeys within 90 days.
• Turn learnings into scalable playbooks for broader adoption.
• Build activation journeys with triggers and messages to turn orders into habits.
• Collaborate with Product, Data and Operations to align demand with capacity.

Skills

Growth marketing

CRM

Lifecycle marketing

A/B testing

Data-driven

Cross-functional

English (B2)

German (B2)

French (advantageous)

Education

Completed degree (university / university of applied science / higher technical college)

Tools

Customer.io

Braze

Job description

Migros Online seeks a Growth & Lifecycle Marketing leader to turn first-time customers into regular buyers. You will own activation journeys and activation KPIs, testing across channels and building scalable playbooks.

With 5+ years in Growth/CRM in ecommerce, you’ll design data-driven experiments, partner with Product, Data and Operations, and optimize CAC and long-term value. English and German required; French is a plus.