Remote Performance Marketing Lead - Paid Search

Hilobyaktiia; Switzerland; Remote; CHF 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Equity program

Remote-friendly, Europe-wide

Job summary

Hilo by Aktiia is seeking a Performance Marketing Manager – Paid Search to lead paid search across Google Ads and Microsoft Advertising, owning strategy, budgets and outcomes. You will use data to optimize ad spend from click to purchase and expand to new paid channels.

Reporting to the Head of Performance Marketing, you will collaborate with internal teams and partners to scale growth, refine tracking, and ensure accurate health claims while leveraging AI and automation as appropriate.

Qualifications

• At least 5 years of hands-on paid search experience in an international setting, with accountability for budgets and measurable business results.
• Deep expertise in Google Ads, and strong working experience with Microsoft Advertising.
• A data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment.
• A track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets.
• Experience with media planning and performance forecasting.
• Experience launching and evaluating paid channels beyond search.

Responsibilities

• Set the paid search strategy across the US, UK, Germany and further growth markets.
• Lead campaign strategy and execution across Search, Shopping and Performance Max, working closely with internal teams and external partners and include Google Demand Gen where it support our goals.
• Manage budgets, pacing, bidding and investment across platforms and markets.
• Measure performance against acquisition cost, conversion, revenue, and ROI, using business data alongside platform reporting.
• Build a testing roadmap across keywords, audiences, creative, product feeds and landing pages and use the results to improve conversion and guide investment.
• Partner with marketing, product, creative and analytics colleagues to strengthen tracking and improve the customer journey.
• Use AI tools and platform automation to accelerate research, analysis and execution, while checking outputs and keeping health claims accurate.
• Drive the testing and development of additional paid channels, such as native advertising and scale successful approaches.
• Present results, risks and opportunities clearly, with a point of view on what Hilo should do next.

Skills

Paid search strategy

Data-driven decision making

Budget management

Cross-functional collaboration

AI and automation usage

Tools

Google Ads

Microsoft Advertising

Google Analytics

Job description

Hilo by Aktiia is seeking a Performance Marketing Manager – Paid Search to lead paid search across Google Ads and Microsoft Advertising, owning strategy, budgets and outcomes. You will use data to optimize ad spend from click to purchase and expand to new paid channels.

Reporting to the Head of Performance Marketing, you will collaborate with internal teams and partners to scale growth, refine tracking, and ensure accurate health claims while leveraging AI and automation as appropriate.