MEA & Global Travel Retail Regional Lead

Plasencia International AG; Rotkreuz; On-site; CHF 140,000 - 190,000; Full time

Job summary

Plasencia International AG seeks a Regional Manager for Global Travel Retail & Middle East Africa (GTR & MEA) to drive distribution, brand visibility, and sales in key markets. The role demands an international mindset, strong relationship-building, and experience with tobacco and luxury goods.

You will manage annual sales plans, coordinate marketing investments, and ensure regulatory compliance across Europe, MEA, and select domestic markets. Based in Rotkreuz with up to 50% travel.

Qualifications

• Minimum 3 years in Global Travel Retail or a similar role.
• Deep knowledge of Middle East and Africa markets.
• Proven track record of delivering business growth.
• Strong intercultural and relationship-building skills.
• International mindset with distribution management experience.
• Background in tobacco or luxury goods is a strong asset.
• MBA or equivalent education.
• Willingness to travel 50%+

Responsibilities

• Drive distribution expansion, brand visibility, and sales performance across Duty-Free locations in Europe, Middle East, and MEA.
• Ensure core assortment availability and space in cabinets, displays, and cabinets/humidors.
• Implement training, tobacco seminars, and forums to build brand image.
• Produce an annual sales plan and manage sales & marketing investments per strategy.
• Provide quarterly KPI updates and revisions.
• Establish and negotiate regional pricing structures to meet margin targets.
• Stock planning and inventory management to ensure core availability.
• Maintain close liaison with Marketing, Supply and Finance teams.
• Ensure compliance with legal and regulatory tobacco requirements.

Skills

Marketing

FMCG & Tobacco

GTR Experience

Growth track record

Intercultural skills

International mindset

Distributor Mgmt

Strategic planning

Owner-managed experience

Tobacco industry

Luxury goods

Education

Master’s degree

Job description

Plasencia International AG seeks a Regional Manager for Global Travel Retail & Middle East Africa (GTR & MEA) to drive distribution, brand visibility, and sales in key markets. The role demands an international mindset, strong relationship-building, and experience with tobacco and luxury goods.

You will manage annual sales plans, coordinate marketing investments, and ensure regulatory compliance across Europe, MEA, and select domestic markets. Based in Rotkreuz with up to 50% travel.