Regional Marketing Lead — Remote Growth in MENA & SSA

Jobgether; Switzerland; Remote; CHF 150,000 - 190,000; Full time

Benefits offered by this job

Remote work

20 paid vacation days

10 paid sick leave days

Public holidays

Medical insurance

Professional development

Language learning

Wellness budget

International collaboration

Job summary

Jobgether is seeking a Regional Marketing Lead based in Switzerland. You will drive market expansion across MENA and SSA, leading a team of regional marketing managers and aligning global initiatives with local market dynamics.

You will oversee campaigns across digital channels, communities, partnerships, and offline events, using data-driven insights to optimize the customer journey from engagement to retention.

Qualifications

• At least 4 years of marketing experience with a strong B2C background.
• At least 2 years of experience leading a team of four or more people.
• Hands-on experience developing and implementing marketing strategies, managing budgets, and delivering measurable business results.
• Experience acquiring users and growing operations in Arab markets (MENA) or Sub-Saharan Africa (SSA).
• Proficiency with web/app analytics tools (GA4, Mixpanel, Amplitude).
• Experience with BI/reporting platforms (Tableau, Power BI, Metabase).
• Familiarity with mobile attribution platforms (AppsFlyer, Kochava, Adjust).
• Understanding of CAC, LTV, cohort payback in full-funnel marketing.

Responsibilities

• Own regional marketing strategy and execution, leading a team and managing budgets to hit growth targets.
• Localize global campaigns, landing pages and creative assets for regional audiences.
• Monitor funnel metrics: clicks, registrations, KYC, first deposits, retention; report weekly.
• Collaborate with Product, Payments, and Influencer teams to optimize the user journey.
• Plan and manage offline events and regional community initiatives.
• Ensure compliance with platform policies and local regulations.

Skills

Team leadership

Regional marketing

B2C marketing

Digital acquisition

Campaign optimization

Paid advertising

SEO fundamentals

Analytics mindset

English proficiency

Tools

GA4

Mixpanel

Amplitude

Tableau

Power BI

Metabase

AppsFlyer

Kochava

Adjust

Google Ads

Meta Ads

Job description

Jobgether is seeking a Regional Marketing Lead based in Switzerland. You will drive market expansion across MENA and SSA, leading a team of regional marketing managers and aligning global initiatives with local market dynamics.

You will oversee campaigns across digital channels, communities, partnerships, and offline events, using data-driven insights to optimize the customer journey from engagement to retention.