Market & Category Lead, EUDM

General Mills, Inc.; Nyon; Hybrid; CHF 140,000 - 190,000; Full time

Job summary

General Mills, Inc. seeks a Market & Category Lead for Switzerland and Austria to drive market management across brands and channels and lead the EUDM category strategy.

You will oversee three Category Managers, set cluster standards, and translate insights into growth plans, pricing, and distribution priorities. You will collaborate with Sales, Marketing, Finance, and cross-functional teams to deliver profitable growth, robust activation, and strong customer impact across distributors and

Qualifications

• University Degree in Business or a related field.
• Typically 8–10 years of relevant commercial experience in a leading FMCG organization.
• Strong experience with distributors, indirect go-to-market models and P&L-related performance management.
• Demonstrated experience leading people and working in multifunctional, multicultural and matrix environments.
• Strong understanding of category management, shopper and consumer insights, trade dynamics, pricing, promotions, assortment and distribution.
• Strong analytical, influencing, negotiation, presentation and English communication skills.

Responsibilities

• Own annual Swiss and Austria market performance including net sales, gross margin and sustainable growth.
• Lead distributor Joint Business Plans, targets, performance management, negotiations and contracts.
• Optimize route-to-market and activation across all brands and channels; build distributor and customer capability.
• Provide cluster-level guidance on category priorities while ensuring country-specific ownership.

Skills

Category management

P&L ownership

Distributor management

Leadership

Analytical skills

Negotiation

Presentation skills

English communication

English communication

Education

Bachelor's degree in Business or related field

Job description

## Market & Category Lead, EUDM應徵: 現場辦公: Nyon, VD: 正職: 今天刊登: 10130856**公司概述**我們致力打造深受全世界喜愛的食物, 但我們所做的遠不止於此。 本公司一向重視正向力量,提供持續學習、探索新視角、重新構想新可能的環境。 我們尋找那些渴望展現最佳自我的人——那些擁有遠大抱負、敢於挑戰彼此、共同成長的思想者。 因為要成為食品領域無可爭議的領導者,就必須匯聚一群積極前瞻、追求突破的人才。### **Job Description**### The Market & Category Lead owns market management for Switzerland and Austria across all brands and channels, while leading category management across the entire European Distributor Markets (EUDM) cluster. The role works through distributors to deliver profitable growth, strong execution and customer impact.### The role oversees three Category Managers who own country-specific category plans; this role sets the cluster strategy and standards, aligns the plans and leads the team.# ### **KEY RESPONSIBILITIES**### **1. Switzerland & Austria Market Leadership*** Own annual net sales, gross margin and sustainable growth for Switzerland and Austria.* Lead distributor Joint Business Plans, targets, performance management, negotiations and contractual obligations.* Optimize the route-to-market model and activation across all brands and channels, including retail, convenience and eCommerce.* Build distributor and customer capability through strong collaboration, category stories and Perfect Store execution.* Drive consistent deployment of core sales fundamentals, including clear channel and customer strategies, disciplined target setting, assortment and distribution, pricing and promotional execution, availability, and regular performance reviews. Translate these fundamentals into measurable key deliverables, routines and action plans with distributors and customers.### **2. EUDM Category Leadership*** Set the EUDM category vision, strategy, standards and ways of working across the cluster.* Translate consumer, shopper, customer and market insights into growth plans across pricing, promotions, assortment, distribution and revenue management.* Shape category, trade marketing, portfolio and innovation priorities with Sales, Marketing, Finance and other cross-functional teams.* Provide cluster-level guidance and challenge while keeping country-specific ownership with the Category Managers.### **3. Team Leadership & Performance*** Lead and develop three Category Managers through clear objectives, coaching, prioritization and performance management.* Ensure country category plans connect to the EUDM growth agenda.* Track market, category and execution KPIs, identify opportunities and risks, and turn analysis into clear actions.* Communicate plans, recommendations and results to the Commercial Director, EUDM leadership, distributors and cross-functional stakeholders.# ### **Qualifications*** University Degree in Business or a related field.* Typically 8–10 years of relevant commercial experience in a leading FMCG organization, combining category management, sales and/or market leadership.* Strong experience with distributors, indirect go-to-market models and P&L-related performance management.* Demonstrated experience leading people and working in multifunctional, multicultural and matrix environments.* Strong understanding of category management, shopper and consumer insights, trade dynamics, pricing, promotions, assortment and distribution.* Strong analytical, influencing, negotiation, presentation and English communication skills.* Hands-on, proactive and collaborative, with a clear focus on results, customers, distributors and execution.