Market & Category Lead, EUDM

General Mills Inc.; Nyon; Hybrid; CHF 180,000 - 240,000; Full time

Job summary

General Mills Inc. is seeking a seasoned Market & Category Leader to own market results for Switzerland and Austria, and to guide EUDM category strategy across distributors in Europe.

You will lead a team of three Category Managers and drive profitable growth through strong collaboration, shopper insights, and disciplined execution. You will translate market dynamics into plans, negotiate with distributors, and ensure core sales fundamentals such as pricing, assortment and availability are met.

Qualifications

• University degree in Business or a related field.
• Typically 8–10 years of relevant FMCG experience combining category management, sales and market leadership.
• Strong experience with distributors, go-to-market models and P&L performance management.

Responsibilities

• Own Switzerland & Austria market leadership, including annual net sales, gross margin and growth.
• Lead EUDM category leadership, setting strategy, standards and cross-functional priorities.
• Lead and develop three Category Managers, align country plans with the EUDM growth agenda and track KPIs.

Skills

Category management

Sales leadership

Negotiation

English communication

Analytics

Education

University degree in Business or related field

Job description

### **Job Description**### The Market & Category Lead owns market management for Switzerland and Austria across all brands and channels, while leading category management across the entire European Distributor Markets (EUDM) cluster. The role works through distributors to deliver profitable growth, strong execution and customer impact.### The role oversees three Category Managers who own country-specific category plans; this role sets the cluster strategy and standards, aligns the plans and leads the team.# ### **KEY RESPONSIBILITIES**### **1. Switzerland & Austria Market Leadership*** Own annual net sales, gross margin and sustainable growth for Switzerland and Austria.* Lead distributor Joint Business Plans, targets, performance management, negotiations and contractual obligations.* Optimize the route-to-market model and activation across all brands and channels, including retail, convenience and eCommerce.* Build distributor and customer capability through strong collaboration, category stories and Perfect Store execution.* Drive consistent deployment of core sales fundamentals, including clear channel and customer strategies, disciplined target setting, assortment and distribution, pricing and promotional execution, availability, and regular performance reviews. Translate these fundamentals into measurable key deliverables, routines and action plans with distributors and customers.### **2. EUDM Category Leadership*** Set the EUDM category vision, strategy, standards and ways of working across the cluster.* Translate consumer, shopper, customer and market insights into growth plans across pricing, promotions, assortment, distribution and revenue management.* Shape category, trade marketing, portfolio and innovation priorities with Sales, Marketing, Finance and other cross-functional teams.* Provide cluster-level guidance and challenge while keeping country-specific ownership with the Category Managers.### **3. Team Leadership & Performance*** Lead and develop three Category Managers through clear objectives, coaching, prioritization and performance management.* Ensure country category plans connect to the EUDM growth agenda.* Track market, category and execution KPIs, identify opportunities and risks, and turn analysis into clear actions.* Communicate plans, recommendations and results to the Commercial Director, EUDM leadership, distributors and cross-functional stakeholders.# ### **Qualifications*** University Degree in Business or a related field.* Typically 8–10 years of relevant commercial experience in a leading FMCG organization, combining category management, sales and/or market leadership.* Strong experience with distributors, indirect go-to-market models and P&L-related performance management.* Demonstrated experience leading people and working in multifunctional, multicultural and matrix environments.* Strong understanding of category management, shopper and consumer insights, trade dynamics, pricing, promotions, assortment and distribution.* Strong analytical, influencing, negotiation, presentation and English communication skills.* Hands-on, proactive and collaborative, with a clear focus on results, customers, distributors and execution.