Market & Category Lead, EUDM

General Mills, Inc.; Schweiz; À distance; CHF 180 000 - 240 000; Plein temps

Résumé du poste

General Mills, Inc. seeks a Market & Category Lead to drive Switzerland and Austria market performance across brands and channels, while steering category management for the European Distributor Markets cluster.

You will oversee three Category Managers and guide cluster strategy with cross-functional teams. In this senior role, you will optimize route-to-market, negotiate with distributors, and ensure strong execution, insights-driven planning and sustainable growth.

Qualifications

• Experience in category management, sales and market leadership within a leading FMCG environment.
• Strong capability to manage distributors, go-to-market models and P&L performance.
• Proven leadership in multifunctional, multicultural, matrix settings.

Responsabilités

• Own annual net sales, gross margin and sustainable growth for Switzerland & Austria.
• Lead distributor Joint Business Plans, targets, performance management, negotiations and contracts.
• Set and deploy core sales fundamentals: channel strategy, assortment, pricing, promotions and Perfect Store execution.

Connaissances

Category management

Market leadership

Sales leadership

Distributor management

P&L management

Negotiation

English communication

Analytics

Formation

University degree in Business or related field

Description du poste

### **Job Description**### The Market & Category Lead owns market management for Switzerland and Austria across all brands and channels, while leading category management across the entire European Distributor Markets (EUDM) cluster. The role works through distributors to deliver profitable growth, strong execution and customer impact.### The role oversees three Category Managers who own country-specific category plans; this role sets the cluster strategy and standards, aligns the plans and leads the team.# ### **KEY RESPONSIBILITIES**### **1. Switzerland & Austria Market Leadership*** Own annual net sales, gross margin and sustainable growth for Switzerland and Austria.* Lead distributor Joint Business Plans, targets, performance management, negotiations and contractual obligations.* Optimize the route-to-market model and activation across all brands and channels, including retail, convenience and eCommerce.* Build distributor and customer capability through strong collaboration, category stories and Perfect Store execution.* Drive consistent deployment of core sales fundamentals, including clear channel and customer strategies, disciplined target setting, assortment and distribution, pricing and promotional execution, availability, and regular performance reviews. Translate these fundamentals into measurable key deliverables, routines and action plans with distributors and customers.### **2. EUDM Category Leadership*** Set the EUDM category vision, strategy, standards and ways of working across the cluster.* Translate consumer, shopper, customer and market insights into growth plans across pricing, promotions, assortment, distribution and revenue management.* Shape category, trade marketing, portfolio and innovation priorities with Sales, Marketing, Finance and other cross-functional teams.* Provide cluster-level guidance and challenge while keeping country-specific ownership with the Category Managers.### **3. Team Leadership & Performance*** Lead and develop three Category Managers through clear objectives, coaching, prioritization and performance management.* Ensure country category plans connect to the EUDM growth agenda.* Track market, category and execution KPIs, identify opportunities and risks, and turn analysis into clear actions.* Communicate plans, recommendations and results to the Commercial Director, EUDM leadership, distributors and cross-functional stakeholders.# ### **Qualifications*** University Degree in Business or a related field.* Typically 8–10 years of relevant commercial experience in a leading FMCG organization, combining category management, sales and/or market leadership.* Strong experience with distributors, indirect go-to-market models and P&L-related performance management.* Demonstrated experience leading people and working in multifunctional, multicultural and matrix environments.* Strong understanding of category management, shopper and consumer insights, trade dynamics, pricing, promotions, assortment and distribution.* Strong analytical, influencing, negotiation, presentation and English communication skills.* Hands-on, proactive and collaborative, with a clear focus on results, customers, distributors and execution.