Growth Marketing Lead: ABM & Multi-Channel Growth

Nexi Germany GmbH; Schweiz; On-site; CHF 90,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits package

Tech equipment provided

International team

PayTech University training

Job summary

Nexi in Wallisellen (Zurich) is seeking a Growth Marketing Specialist to design and execute multi-channel campaigns, driving lead generation and pipeline growth across digital and offline channels. You will partner with the Enterprise Sales team to craft ABM initiatives, manage end-to-end campaigns with direct sales, and deliver webinars, events, and email programs that engage prospects.

The role offers an attractive salary, competitive benefits, tech equipment, international team exposure, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3+ years in B2B marketing, demand generation, growth marketing, or campaign management.
• Experience planning and executing multi-channel marketing campaigns, including email marketing, webinars, events, and digital marketing initiatives.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar).
• Strong analytical skills with the ability to interpret campaign performance data, build reports, and translate insights into actionable recommendations.

Responsibilities

• Develop and execute growth marketing strategies that drive lead generation and pipeline growth across both digital and offline channels.
• Partner closely with Enterprise Sales to design and implement targeted ABM initiatives that accelerate opportunities.
• Lead end-to-end campaign management in collaboration with direct sales teams, ensuring alignment with business objectives and revenue goals.
• Conceptualize, coordinate, and deliver webinars, events, email marketing programs, and ABM campaigns that engage prospects throughout the customer journey.
• Work with Sales to ensure seamless lead handoff, lead nurturing, and continuous pipeline development.
• Monitor campaign performance and marketing funnel metrics, identifying opportunities for optimization and growth.
• Create insightful reports, dashboards, and data-driven recommendations supporting decision-making.

Skills

Bachelor's degree

3+ years B2B marketing

Multi-channel campaigns

CRM platforms

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

MS Dynamics 365

Job description

Nexi in Wallisellen (Zurich) is seeking a Growth Marketing Specialist to design and execute multi-channel campaigns, driving lead generation and pipeline growth across digital and offline channels. You will partner with the Enterprise Sales team to craft ABM initiatives, manage end-to-end campaigns with direct sales, and deliver webinars, events, and email programs that engage prospects.

The role offers an attractive salary, competitive benefits, tech equipment, international team exposure, and